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The Clock Is Ticking… ⏰

You asked for it…

Payment Plans Are NOW Available For SALONGROWTHCON… But You Only Have a LIMITED TIME! Read On…  

Yesterday, we asked the question…

If you don’t yet have your SALONGROWTHCON ticket, what is the main reason why?’

Overwhelmingly, the feedback came back with, that some people just couldn’t afford it right now…

… and so we wanted to find a SOLUTION for you!

We worked hard overnight to get it all done, and now we have payment plan options available PLUS one other thing that you are going to LOVE! 

So here’s the details with the payment plans:

– You must commence your payments in March
– Payments are 3 x equal monthly payments
– Available for all ticket tiers

… How awesome is that!! 

There is also one other AMAZING thing we have added, that’s not only going to save you money, but also…

… allow you to bring other people along with you to share in the experience!!

We have now added an on top offer when you purchase your ticket, that allows you to get 50% OFF on extra tickets! 

Once you purchase your ticket, you will now go to a brand new on top offer page, where you can add up to three tickets to your order for 50% OFF!!

I want you at this event, and I want you to be able to share the memories and valuable content with other awesome people…

… so seriously, what are you waiting for??

Go to https://salongrowthcon.com/the-details now to grab your tickets.. and you can take advantage of these amazing new offers!!

Click here to book your tickets now, but HURRY…

… This is only available for a LIMITED TIME, and won’t be around for long!

Be awesome,

Billy ‘Getting So Excited’ Rickman! 

CLICK HERE NOW TO GET YOUR TICKETS!

My Prophecy: The RISE Of Artificial Intelligence!

This blog may just freak you out!!

For the past 18 months, Ive been banging on about the power of Bots! (NO, this isn’t another Bot episode 😋)

Whenever someone tells me they don’t work, or they’re just a fad, or they don’t like them…. 

… My response is ‘what… you don’t like money?’ 🤑

But seriously, this is the truth. 

Bots make my clients more money, get more bookings and build more profitable businesses, than any other single marketing tool…. BY FAR!

And now, things just got even more serious….

Artificial Intelligence is now starting to creep into the marketing world in a BIG way, and you can now create a Bot, that not only replies to your messages and promotes your business…

… But it can LEARN to be exactly like you, talk like you, think like you, and effectively be you! 😲

What does this mean for your business? 

Well, it means that you will no longer have to spend all night replying to messages. 

Or miss a booking because you took too long to reply. 

Or not give the information to the client that they want, when they want it.

A bot is one thing, but now training it so that it learns to talk and respond exactly like you…. well that is next level! 😎

Tune in to Episode 90 of the Billy Rickman Show, as I talk about how artificial intelligence, may soon play a MAJOR part in your business success! 👊🏻

Some ways to tune in:

Here’s a few different ways to catch the episode:

-> Listen on iTunes (Apple)

-> Listen on Spotify (Android)

Be awesome,

Billy

P.S If you haven’t yet checked out the SalonGrowth Con website yet, then make sure you click below! 

CLICK HERE TO CHECK IT OUT!!


Accomodation For SALONGROWTHCON, Confirmed!

The SALONGROWTHCON Team, are so excited to announce that we have secured an amazing deal with the stunning Star Grand, Gold Coast!!

We have established for all SALONGROWTHCON ticket holders, 15% off the Best Available Rate at the time of booking, in their beautiful casino hotel!

This deal also extends for 3 days pre and 3 days post, so now you can make an entire week out of your SALONGROWTHCON experience!!

If you have already purchased tickets, or would like some more information, then click here to email us and we will get back to you ASAP! 

If you haven’t got your ticket yet, then do not miss your chance to get in early and SAVE $100 on your ticket with our Early Bird special offer!

CLICK HERE to find out all about the event, and to grab your ticket today! 

Be awesome ALWAYS,

Billy.

CLICK HERE TO CHECK OUT THE DETAILS!!

What Are You Famous For?…

…It’s Not Customer Service.

You know that steakhouse that’s 45mins away, but you drive to it every time anyways because it’s the BEST!!

Or, that coffee house that you drive 15mins out of your way for every day, because NOBODY does an Espresso like they do!

How about that Mechanics that you drop your car into twice a year…

… that’s located over an hour away…

… because they are AMAZING at servicing your type of car! 

I could go on and on with more examples of where people will go out of their way for businesses that are famous for something specific…

.. and you know what else people do, other than just going out of their way?? 

They PAY MORE too! 

Yep, people will pay more and travel further to any business if they are famous for it.

So that begs the question for you and your business…

… What are YOU famous for?

Before going any further, there are 3 answers I want you to dismiss straight away because they are not the right answers…

1. Customer Service

2. Friendliness

3. Education

Why do I want you to dismiss these?

Because you have to be EXCEPTIONALLY great at these things to actually be famous for them.

A lot of business owners are kidding themselves when they say their customer service is what they’re famous for.

Remember that being famous for something has two effects:

1. Your customers travel waaaaay further than normal to visit you

2. Your customers will pay waaaaay more for your product or service.

So ask yourself again, does your customer servicefriendliness or education get your customers to do both of those things above??

If you’re being honest, then the answer is probably no…

… which means you need to think harder! 

The most successful salons I know are FAMOUS for their Balayage. 

They do it differently, more effectively, with better results, that last longer…

…and therefore people drive for miles to get it done there, and they’re willing to pay a PREMIUM!!!

… The same goes for Injectables or Needling or Functional Workouts or other specialist treatments!

So here’s what you need to know.

Businesses that are FAMOUS for something, win.

Every day, every time.

So what are you famous for? If nothing, then sit down, figure it out and find something.. 

.. and you too will win at the game of business! 

Be awesome, 

Billy.

P.S If you haven’t yet checked out the SalonGrowth Con 2019 yet, then what are you waiting for??

Click here RIGHT NOW to check out the details!

50% SOLD OUT!!!

We’re less than a week in to Ticket Sales and already one of our offers for SalonGrowth Con is already 50% SOLD OUT!!!

Our Executive seats, Premium seats and Presidential seats (for those who only want the best) are already selling really REALLY well…

… AND if you don’t know, on the Saturday night, we’re also hosting a Poolside Cocktail Evening at the Star Casino…

… Where you get to meet your favourite Speakers from the event, get photos, eat amazing food, have some drinks and get some amazing business ideas directly from the EXPERTS …

The BAD NEWS??

This Saturday night Gala event is already 50% GONE!!

 What does this mean for you?

 Due to the exclusivity and space restrictions of the Saturday night event, we simply CANNOT add on any more tickets.

So once they’re gone, they are GONE for good!!

So if you haven’t yet got your ticket and you want to make sure you get in for the Cocktail evening, then go to https://salongrowthcon.com/the-details right now and grab yours!

The Cocktail Event Details:

Starts: 7:30pm
Finishes: 10pm
Where: The Star Casino, Gold Coast
What’s Included: Two Hour’s of amazing canapes and 3.5 Hours of Drinks served around the stunning Poolside!

… And don’t forget that our LIMITED TIME Early Bird special is now on!! 😀​

Do not miss your chance to get in early and SAVE $100 on your ticket with the Early Bird special offer!

CLICK HERE to find out all about the event, and to grab your ticket today! 
Be awesome ALWAYS,

Billy.

[WARNING]: Only A Few Days To Wait…

As you probably already know, the FIRST EVER SalonGrowth Con LIVE, is due to take place in June this year! 

We have over 1,500 Salonpreneurs like you who are going to be hanging out on the Gold Coast with me, and Carissa Hill, Brigitte Benge, Larissa Mcleman.. and so many more!

That’s the good news. 


The bad news… we had so much interest when we announced the Pre-Registration, that I think we may SELL OUT!!


… so, that means if you’re the sort of person that waits and waits on things without committing, you may get locked out, and you won’t be able to come!  


And so here is your warning… We are going to offer the tickets once released, on a first come, first serve basis… and when they’re gone, they’re gone (FOREVER)!


So, here is what you’ll need to do: 


Step #1 – Go and learn about SalonGrowthCon here >>

Step #2 – Get on the waiting list by pre-registering your email

Step #3 – Keep your eyes peeled for the ticket sales launch due to go out very VERY SOON!!

Ok – that’s it for now. Go PRE-REGISTER NOW so you won’t miss out on getting your ticket!

Be awesome,
Billy.

MUST READ: Why I LOVE New Year’s Resolutions…

I’m not sure whether it’s just because I’m getting a bit older now, and Im exposed to different content these days, but in my experience over the past few years…

“It’s been kinda cool to suggest you don’t make New Year’s resolutions…”

…. because you’re just gonna break it anyways, right?! Well, Im of the total opposite opinion… I think it should be MANDATORY to set New Year’s Resolutions every year. Why?

Well, for anybody reading this who has ever been to a Tony Robbins event, you will know that when you leave those few days with Tony, you are perhaps the most motivated a person is likely to ever be. If you haven’t ever been to one of his events, I highly recommend it!

I went to Tony’s Unleash The Power Within event in Sydney a few years ago, and I remember after those 4 days, I came back and I got more done, was more productive, and was getting more compliments from people about my positive energy, than I had ever had before.

“For three months, I was literally on FIRE!”

There were of course the critics about Tony’s events, saying that it doesn’t last and it’s just hype… but who cares, right?!

They are of course correct, and that level of motivation is incredibly hard to maintain, but for 3 months after the event, I was getting things done…

… and this is why I think it’s important to make New Year’s Resolutions each year.

You may not keep them. You may fall short. You may even cheat every now and then, but if each year you make a commitment to create some positive changes in your life, and you do so for even a short period of time, then that is better than not doing it at all.

Much like my Tony Robbins experience, you may only maintain a certain level of motivation for a few months, but for those 3 months, you will make a positive impact in your life and you may get some long lasting changes that will set you up for a life time.

So my advice is this… don’t listen to those who say that New Years’s resolutions are a waste of time. Don’t listen to those who tell you that you’re probably just going to break them anyways.

Take the time to create your New Year’s resolutions and do your utmost to stick to them. Every great journey starts with the first step, and this could be your first step on your great journey.

Be awesome,

Billy.

10 Things That Are Hurting Your Salon!

We all have them.

The things that we are doing frequently and consistently that are hurting our salon…

and our future successes.

Even though Ive been in business now for over a decade and made every mistake you’re told not to make, I still make mistakes and Im still making mistakes today.

Im not sure if making mistakes is necessarily all together bad, though.

I mean, yes, it hurts sometimes in terms of lost time and money…

…but as long as the mistake isn’t too massive, I look at mistakes sometimes as a way to at least know that I’m still taking risks… and that’s important to me.

Let me be clear about this though – there is a VERY big difference between carelessness and recklessness! Don’t be reckless.

PmBuZcU

So simple mistakes aren’t all together bad, but there are things that are in your salon right now, that you are responsible for, that are hurting you far more than simple mistakes. So let’s have a look:

1. Not Being a Subject Matter Expert on Marketing and Sales – Boy, if I had a dollar for every time somebody asked me what the biggest thing is that would change my business. The answer is always the same.

Become a master at marketing and sales. Read, listen and watch from the greatest marketers and sales people…. repeat. If you are not the subject matter expert in your business when it comes to marketing and sales, then it is massively hurting your salon! Learn this – it is the number one thing.

2. Sitting On The Fence – They say a million dollar idea comes at you once a day. Too often though, we wait and see, before taking action.

Your lack of courage to take advantage of opportunities, be one of the first to do something, learn a brand new skill or implement something completely revolutionary is hurting you in more ways than you can imagine.

Stop sitting on the fence with things, and either take the leap or find something else to leap into. Sitting on the fence is hurting your business.

3. Marketing To The Middle Class – Either adopt a ‘low cost – high volume’ model, or a ‘high cost – low volume’ model. Using a ‘middle cost – middle volume’ model puts you in the middle… or another word for the middle, is the ‘average‘.

When you play in the world of the average, you get average results. If you’re answer to the question ‘how are you priced?‘ is ‘we’re not the most expensive, and we’re not the cheapest‘ then you need to stop and reassess.

Pick a market, pick a model, but don’t pick the middle class model. It’s very busy and very hard to make a difference.

tenor

4. Not Having a Membership Program – A membership program is fundamental to any business these days. Not having one can be like death by a thousand cuts. Loyalty is dying, but every business still needs and desires it.

A membership program will give you peace of mind with guaranteed consistent client numbers, and with guaranteed monthly sales.

Not having this, whilst your competitors do, is hurting your salon.

5. Not Planning Your Marketing – When you don’t plan your marketing, it’s called reactive marketing. This is what businesses do all the time, and often what leads to massive wastage in marketing costs… and lack of any real results.

Spend some time to map out your marketing plan for the year. When you market reactively, it hurts your salon, so be proactive.

6. Not Knowing Your Numbers – It amazes me how few salon owners know their finances. Don’t get me wrong. I used to be like that, until I realised not only how much money I was losing by not knowing, but also, how much I was losing out on, in missed revenue.

It’s not as hard as you think to learn, so do yourself a massive favour and at least learn your profit & loss, cashflow and managing your budget. These are the basics you must master.

7. Not Having A Point of Difference – This one is similar to marketing to the middle class. When you don’t have a point of difference, you are amongst the average.

A strong point of difference will allow you to not have to compete on price, will give you a unique message with your marketing… and you will be remembered. I have to point out on this one, that your customer service and your products are NOT a point of difference. It has to be something, unique, different, memorable.

pod

8. Competing on Price – The temptation is always there to be the cheapest. After all, that’s how some of the big players do it.

We convince ourselves that the most affordable, wins the game. But it’s not actually what client’s want.

Instead of lowering your price, increase what your customer gets. Value add, and give them more (or something different) than what your competitors are.

9. Staying a Technician – The normal pattern for a salon owner is that they have been a therapist or a hairdresser, moved into management and then opened their own business.

The problem is, business is totally different to hair or beauty, and requires a totally different set of skills for you to be successful.

If you spend your days cutting hair or waxing or doing facials, and not on marketing, sales and finances, then it is hurting your salon.

10. Waiting for Technology to Slow Down – Business is speeding up, not slowing down. Facebook, Instagram, Snapchat… will all be a thing of the past soon, as new technology will replace it.

Facebook Ads have already changed massively this year, and businesses have had to change strategies to get results.

If you are hoping and praying that this online marketing thing and social media, will soon go away, unfortunately, you need to change your mindset.

Things are speeding up, it’s getting more technical and it’s essential you keep ahead of this. Don’t rely on others to know this for you, don’t hope it will go away. You need to learn technology or it will harm your business.

ONE LAST ONE…

Using gmail, hotmail, yahoo etc. as your email address. This is hurting your customer perception.

It costs next to nothing to set your custom email up, and it looks a hundred times more professional. Make a great first impression and make sure that you’re using your custom email domain. 

So that’s it. These are 10 things harming your salon. Don’t beat yourself up about it if your committing many of these sins, but know that you need to do something about it and eliminate these if you want the best shot at success.

Be awesome.

Billy Rickman.

P.S If you haven’t yet got your ticket for SALONGROWTHCON, make sure you do now! On June 15-16 this year, we will be hosting 1,500 Salon Owners, where you get to learn from 23 of the very best speakers in the industry… including the amazing Tabatha Coffey!

CLICK HERE RIGHT NOW to find out more and to get your tickets!

Ok, Is Email Really, REALLY Dead?…

A few months ago, I did an episode on my Podcast asking the questions ‘Is email dead?

It’s now a few months on, and a few people have been asking me if I still feel the same way. My answer…

Well… I still feel the same way as I did back then, but what does that mean?

Email used to be the go to for marketing. It used to be the thing all marketers told you to do… ‘build your list’.

The thing is though, that since email first came onto the marketing scene around 20 years ago, there have also been some massive changes to marketing.

We said hello to Facebook, Instagram, LinkedIn, Snapchat, Blogging, Podcasting, Bots… and so many more things.

 

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With all this noise, email has now become ‘A’ thing, but not THE’ thing marketers use to market their business…

… and more than that, is that in terms of conversion, it actually ranks pretty low these days for B2C (Business 2 Consumer). Dont get me wrong, I love email for B2B (Business 2 Business), but since almost all of my audience are entrepreneurs marketing to consumers…

… the fact remains that email really is pretty much dead! 

Some people might read this and say that that’s not true and they get a good result from email, but lets look at it when we compare it to other strategies.

Below is an image of one single Bot post that I posted from one of my Inner Circle’s Bot accounts, last Friday.

 

Screen Shot 2018-07-31 at 12.28.02 pm

 

The result?

This one single Bot got 131 Bookings at an average sale of $200! 

That’s $26,200 in sales from a single Bot! You can also do the same with Facebook Ads! I showed a video on my page recently where I got 249 Clients in 18 Days.

YES, email is free, but so too are Bots! Yes, Facebook costs money, but the return can be massive! 

Im not saying that email is completely dead, but when you compare it to other platforms these days, the conversion simply isnt there that you can get from other platforms…

ESPECIALLY when you consider the time it takes a small business owner to create email content!

Has my opinion changed on email, maybe. It’s not dead, but definitely an expiring option for business owners who market direct to consumers.

Be awesome,

Billy.

P.S If you want to learn new marketing strategies, exactly like the ones above, then make sure you’ve got your ticket to the Salon Growth Seminars!  To get your tickets, click here NOW. Ill see you there!

9 Reasons To NOT Attend The Salon Growth Seminars

Our Melbourne Salon Growth Seminar is nearly now SOLD OUT, and the other locations are selling fast too…

Aaaand I know what you’re thinking – that’s great Billy, but these events might not be for me!

Well below, Ive listed the top reasons for you to NOT attend. See if this helps you out…

  1. I Can’t Afford It – Ok, this one is an easy one. You’ve got to find a way to afford it! The difference between successful and unsuccessful people, is that unsuccessful people say ‘I can’t afford it’, and successful people say ‘How can I afford it?’ Tickets are only $99, so find a way to make it there. The small $99 investment, will pay for itself a hundred times over! I guarantee it! If you gave me $99 and I promised to give you thousands of dollars back, would you take it? Of course you would, so find a way to MAKE IT HAPPEN! 
  2. It Won’t Suit My Business – The strategies that Im going to be taking you through, are the same ones I use for home salons and for million dollar salons. They are for Hair Salons and for Day Spas. They are for Barbershops and for Skin Clinics. Whatever your model, I have used these strategies to grow many businesses just like yours. You wont know though, unless you attend! 
  3. I’m Already Busy Enough – There is no such thing as already busy enough. Businesses who say that, are usually businesses that are out of business in a few years! It’s easy to ride the wave when it’s high, but you also need to protect your business when the tide eventually goes out…and it will. That’s what you will learn at the event!
  4. I’m Not A Big Salon – Much like the different business models, these strategies also work whether you are a massive salon with 12 rooms, or a small salon with one room. Marketing is marketing, and business  strategy is business strategy. It doesn’t matter what the size of the business or how much you currently turn over, the strategies you will learn, will be able to be implemented in your business to GROW! 
  5. I Can’t Get A Day Off – There’s 365 days in the year, and you just need to find one. If it’s a priority, then you’ll find a way. If it’s not then you won’t. Trust me, you will be grateful once you’re there and you are filling your mind with tonnes of awesome strategies to massively grow your business! Regret is a terrible thing, and I dont want you to regret not attending this once a year event!
  6. I’m A Sole Operator, I Don’t Have Staff – Look, unless you want to spend the rest of your life chained to your business, never able to go away, always having to be at work; then one day you will need staff! To get to that point, you need to GROW. You will learn how to do exactly that at this event!
  7. I Have Kids To Look After – The events arent until September, so youve got plenty of time to find someone you can trust. Friends, family, your neighbours…. just find someone and make it a priority to be at this event!

  8. I Already Know This Stuff – On the day, I’m going to be covering content from Psychology to Social Media. From Bots to Memberships… PLUS so much more! Whatever you know, and whatever your level of sophistication, I can promise you that you are still going to learn a tonne of new and awesome content! Don’t take my word for it though. Watch the video at the bottom to see for yourself what others think!
  9. My Dog Will Be Sick That Day – Plan ahead… or bring them with you! Whatever it takes, make sure you’re at this event!

If your now convinced and you’re ready to get your ticket, then click here now before the tickets are all gone…

If for some crazy reason, you’re still not convinced, then watch the video below and then get your tickets!

Be awesome and I’ll see you at the Event!

Billy.

P.S Did I mention that Melbourne is almost SOLD OUT! Click here to get your Tickets now!