How To Get $10,000 For Your Business

Did you see the news?

The Queensland Government has just announced that they will be offering $10,000 grants to small and micro businesses to assist with the COVID-19 recovery.

Yep, if you have less than 20 employees, earn more than $75,000 a year and have payroll less than $1.3million, then you are eligible.

You need to be quick though…

… As I write this blog, there have already been 3,213 applications submitted and 32% of the funds allocated!

… So you need to apply today.

You can find out all the details and submit your application by clicking here.

One thing to note, is that there are specific services that you are able to spend your $10,000 on… 


  • Financial, legal or other professional advice to support business sustainability and diversification
  • Strategic planning, financial counselling or business coaching aligned to business development and diversification
  • Building the business through marketing and communications activities, for example, content development (web pages, mobile apps, visual and audio media etc.)
  • Digital/technological strategy development
  • Digital training or re-training to adapt to new business models
  • Capital costs associated with meeting COVID-19 SAFE requirements
  • Specialised digital equipment or business specific software to move business operations online (e.g. logistics program for online ordering)
  • Meeting business costs, including utilities, rent.

If you want to have a chat about how I can help you with your application, then click here for a free, no-obligation phone call.

Good luck and get applying today! 

Be awesome


How You Make Salon Sales… Even During A Lockdown!

Billy, you must read this list, and I’m going to tell you why at the end. See if you can guess…

  • General Electric
  • IBM- General Motors
  • Disney
  • Burger King
  • Microsoft
  • CNN
  • Apple (Modern Day)
  • Hewlett Packard
  • John Deere
  • Fedex
  • International House of Pancakes
  • MTV
  • Hyatt
  • Sports Illustrated
  • Walmart

Did you get it?

Do you know what this list all have in common? 

They were ALL started in a depression or a recession!

So why do I tell you this?

Well, because like it or not, we’re about to go into one of the toughest financial periods since the Great Depression of the 1920’s.

Yep, 100 years ago was when we last felt economic pain like this.

So what are you going to do? 

If you’re staying positive, then read on. If you’re thinking negative, then read on. 

If you’re unsure… then read on!

Image result for unsure gif

I’m here to be your voice of reason, but also to be your voice of optimism and hope.

Like the old song says I’ll be your ‘little ray of sunshine on a cloudy day.’

(You’re singing the song now right??) haha

The truth is, that YES, this situation sucks! 

Businesses are closing down, events are getting cancelled, people are getting laid off…

… but most importantly, people are also dying.

Whatever you’re going through right now, it feels like pain. 

It feels like there is no hope, but someone always has it worse.

The person on a ventilator right now in hospital fighting for their life, would give anything to have what most people are considering challenges right now.

I’m not denying that our challenges aren’t real, and I’m not downplaying some of the genuine concerns people have around money and their future…

But I want to keep things in perspective for one reason and one reason only…

… Because you must remain positive during this time, you must be hopeful and most importantly, you MUST be mindful enough to see the opportunities that exist during a time like this. 

Just like Disney and FedEx and Hyatt did.

Image result for disney gif

There are opportunities that exist and there ARE ways to make money, even if your business is closed. 

Hang in there long enough, and there will be a MASSIVE opportunity to make a lot of money once this storm passes.

So what do you do now?

Do you take this time to lay low, worry and pray?

Or do you take this time to prepare, plan and get ready! 

I urge you to choose the latter.

I plead with you to choose positivity! 

Negativity and worry during a time like this will lead to worry and negativity.\

Positivity will lead to abundance and success.

And just like the old Pantene ad said ‘It might not happen overnight, but it will happen.’

In this time when everybody else is on the defensive and contracting their business…

Get on the front foot. 

Get on the attack and position yourself as the industry leader. 

Make yourself known and let your clients know that you aren’t going anywhere. 

Now is the time to expand and grow! 

And speaking of growth…

I’ve just launched a way that you and your team can grow through this down time. 

It outlines exactly how you can maximise your sales through the slow down and also how to grow lighting speeds faster than your competition once the industry starts to recover.

So instead of letting all this uncertainty paralyse you, you can instead get excited by what’s to come…

… And prepare yourself for the most exciting growth period you’ve ever seen.

You can check out all the details by clicking here now.

All I will say is that this training has saved my businesses time and time again…

… and it’s allowed me to grow my new company from $0 to $2million in the first 14 months of trading. 

Keep moving forward, 

Billy Rickman.

P.S. If you got value out of this blog please forward it to a friend or share it on your socials, during these testing times.

P.P.S Don’t forget to check out all the details by clicking here now.

That’s A Wrap!

A HUGE thank you… and THREE important things!

SALONGROWTHCON 2019 is all done, and what a MASSIVE success it was! We had 820 tickets sold and close to a thousand people attend (after we add in competition giveaways etc.)

I wanted to first say, from the bottom of my heart, a huge thank you to all the people who attended, the sponsors, the speakers, Prive Hair Australia and my amazing team. You all believed in the event enough to be there and make the magic happen, and without all of you, it would not have been what it was! The vibe was so positive and the energy was electric all weekend!

Throughout the event, there were three things also on offer that I’ve been getting tonnes of requests for information on, so here goes:

The 30 Days Bot Challenge

My 30 Day Bot Challenge is available for 300 people for only $97. If you missed out on this, you can grab this now, by clicking here and purchasing inside Messenger!

A reminder that it includes:

  • 30 Days of Bot Tutorial Videos ($997 of Value)
  • 30 Days of Live Group Training ($1,997 of Value) 
  • Entry Into The Bot Challenge Facebook Group ($300 of Value) 
  • My Brand New Book ‘The Dawn of the New Salonpreneur’ ($47 of Value)
  • Your chance to win $1,000 Prize Money!

If you already purchased this offer, then we will be sending out all the information shortly.

My Elite Performers Mastermind: The Network

You can join the most elite Salon Mastermind Group in Australia by clicking here. This is not a group for the ‘kinda want it’ people, but for those who are serious about success and want to be surrounded with others who are on the right path, with huge goals and dreams.

This is only available for 50 people, so Click here to apply now!

SAVE 40% On Your SALONGROWTHCON 2020 Ticket!

For a very limited time, you can save 40% on your SALONGROWTCON 2020 Tickets. If you though 2019 was good, you haven’t seen anything yet!

We’ve already started our planning for the event and next year promises to be HUGE!

Sydney, July 19-20…. DO NOT MISS OUT!

Click here to save 40% and get your tickets now!

From me to you, thank you so much again for being a part of this huge event! Keep the momentum going and I’ll see you next year in Sydney for 2020!


It Ends Tonight.

This is your last chance to get Early Bird Pricing for SALONGROWTHCON! 

There are now only limited tickets left and tonight at MIDNIGHT, all ticket prices go up by $100 each!

If you haven’t grabbed your ticket yet, or if you’re still thinking about whether or not you should go, make sure you get your ticket NOW! 


Click here to reserve your SALONGROWTHCON ticket  >> 

I’ve already poured over $350,000 into this year’s SALONGROWTHCON event (and the number continues to climb…)

Which might seem totally insane…   

I’ve had people ask me WHY

“Why would you dump that much cash on ONE event?” 
Because… I believe in you!

Because…I want you to feel the POWER of putting thousands of salon owners in a room together, learning from each other for two jam-packed days! 

Because…I want you (and your business) to come away forever CHANGED.

Because…I want you to experience that defining moment where you see the HUNDREDS of salon owners making serious changes to their life…
…and you truly realise that you can do it too.  

I believe in you that much… 

I hope you’ll join me on the Gold Coast in a few weeks…I can’t wait for you to see all the amazing stuff I have planned for you!


Click here to reserve your SALONGROWTHCON ticket  >> 

Be awesome,

Billy ‘I’ll See You There’ Rickman

P.S Clicking the button and committing today, may just change your tomorrow forever!


The Clock Is Ticking… ⏰

You asked for it…

Payment Plans Are NOW Available For SALONGROWTHCON… But You Only Have a LIMITED TIME! Read On…  

Yesterday, we asked the question…

If you don’t yet have your SALONGROWTHCON ticket, what is the main reason why?’

Overwhelmingly, the feedback came back with, that some people just couldn’t afford it right now…

… and so we wanted to find a SOLUTION for you!

We worked hard overnight to get it all done, and now we have payment plan options available PLUS one other thing that you are going to LOVE! 

So here’s the details with the payment plans:

– You must commence your payments in March
– Payments are 3 x equal monthly payments
– Available for all ticket tiers

… How awesome is that!! 

There is also one other AMAZING thing we have added, that’s not only going to save you money, but also…

… allow you to bring other people along with you to share in the experience!!

We have now added an on top offer when you purchase your ticket, that allows you to get 50% OFF on extra tickets! 

Once you purchase your ticket, you will now go to a brand new on top offer page, where you can add up to three tickets to your order for 50% OFF!!

I want you at this event, and I want you to be able to share the memories and valuable content with other awesome people…

… so seriously, what are you waiting for??

Go to now to grab your tickets.. and you can take advantage of these amazing new offers!!

Click here to book your tickets now, but HURRY…

… This is only available for a LIMITED TIME, and won’t be around for long!

Be awesome,

Billy ‘Getting So Excited’ Rickman! 


What If You Fail?!…

Over the holiday period, I was catching up with a lot of friends and family, and since Im always at work, people were asking me…

‘What the heck have you been up to?!

We spoke about my family, sports, and I mentioned to a few of them that 2019 was going to be a MASSIVE year for my business! 

Excitedly I told them about SalonGrowth Con and how the goal was to have 1,500 people attend the event on the Gold Coast at the Convention centre, and to make it the biggest event ever staged in the industry!! 

Want to know what most people said?… 

But what if you fail?!’

You would be blown away by how many people said that to me, and genuinely, that was there first thought!

Can you believe it… there first thought was to think about FAILURE!! 

It got me thinking though, and it made me realise how many other people, especially in business, have their default thought as fear of failure! 

I explained this story in more detail today on a Facebook Live… and what my simple reply was to each of them that totally changes the conversation!

 Check it out NOW by clicking the video below! 

Be awesome,

10 Things That Are Hurting Your Salon!

We all have them.

The things that we are doing frequently and consistently that are hurting our salon…

and our future successes.

Even though Ive been in business now for over a decade and made every mistake you’re told not to make, I still make mistakes and Im still making mistakes today.

Im not sure if making mistakes is necessarily all together bad, though.

I mean, yes, it hurts sometimes in terms of lost time and money…

…but as long as the mistake isn’t too massive, I look at mistakes sometimes as a way to at least know that I’m still taking risks… and that’s important to me.

Let me be clear about this though – there is a VERY big difference between carelessness and recklessness! Don’t be reckless.


So simple mistakes aren’t all together bad, but there are things that are in your salon right now, that you are responsible for, that are hurting you far more than simple mistakes. So let’s have a look:

1. Not Being a Subject Matter Expert on Marketing and Sales – Boy, if I had a dollar for every time somebody asked me what the biggest thing is that would change my business. The answer is always the same.

Become a master at marketing and sales. Read, listen and watch from the greatest marketers and sales people…. repeat. If you are not the subject matter expert in your business when it comes to marketing and sales, then it is massively hurting your salon! Learn this – it is the number one thing.

2. Sitting On The Fence – They say a million dollar idea comes at you once a day. Too often though, we wait and see, before taking action.

Your lack of courage to take advantage of opportunities, be one of the first to do something, learn a brand new skill or implement something completely revolutionary is hurting you in more ways than you can imagine.

Stop sitting on the fence with things, and either take the leap or find something else to leap into. Sitting on the fence is hurting your business.

3. Marketing To The Middle Class – Either adopt a ‘low cost – high volume’ model, or a ‘high cost – low volume’ model. Using a ‘middle cost – middle volume’ model puts you in the middle… or another word for the middle, is the ‘average‘.

When you play in the world of the average, you get average results. If you’re answer to the question ‘how are you priced?‘ is ‘we’re not the most expensive, and we’re not the cheapest‘ then you need to stop and reassess.

Pick a market, pick a model, but don’t pick the middle class model. It’s very busy and very hard to make a difference.


4. Not Having a Membership Program – A membership program is fundamental to any business these days. Not having one can be like death by a thousand cuts. Loyalty is dying, but every business still needs and desires it.

A membership program will give you peace of mind with guaranteed consistent client numbers, and with guaranteed monthly sales.

Not having this, whilst your competitors do, is hurting your salon.

5. Not Planning Your Marketing – When you don’t plan your marketing, it’s called reactive marketing. This is what businesses do all the time, and often what leads to massive wastage in marketing costs… and lack of any real results.

Spend some time to map out your marketing plan for the year. When you market reactively, it hurts your salon, so be proactive.

6. Not Knowing Your Numbers – It amazes me how few salon owners know their finances. Don’t get me wrong. I used to be like that, until I realised not only how much money I was losing by not knowing, but also, how much I was losing out on, in missed revenue.

It’s not as hard as you think to learn, so do yourself a massive favour and at least learn your profit & loss, cashflow and managing your budget. These are the basics you must master.

7. Not Having A Point of Difference – This one is similar to marketing to the middle class. When you don’t have a point of difference, you are amongst the average.

A strong point of difference will allow you to not have to compete on price, will give you a unique message with your marketing… and you will be remembered. I have to point out on this one, that your customer service and your products are NOT a point of difference. It has to be something, unique, different, memorable.


8. Competing on Price – The temptation is always there to be the cheapest. After all, that’s how some of the big players do it.

We convince ourselves that the most affordable, wins the game. But it’s not actually what client’s want.

Instead of lowering your price, increase what your customer gets. Value add, and give them more (or something different) than what your competitors are.

9. Staying a Technician – The normal pattern for a salon owner is that they have been a therapist or a hairdresser, moved into management and then opened their own business.

The problem is, business is totally different to hair or beauty, and requires a totally different set of skills for you to be successful.

If you spend your days cutting hair or waxing or doing facials, and not on marketing, sales and finances, then it is hurting your salon.

10. Waiting for Technology to Slow Down – Business is speeding up, not slowing down. Facebook, Instagram, Snapchat… will all be a thing of the past soon, as new technology will replace it.

Facebook Ads have already changed massively this year, and businesses have had to change strategies to get results.

If you are hoping and praying that this online marketing thing and social media, will soon go away, unfortunately, you need to change your mindset.

Things are speeding up, it’s getting more technical and it’s essential you keep ahead of this. Don’t rely on others to know this for you, don’t hope it will go away. You need to learn technology or it will harm your business.


Using gmail, hotmail, yahoo etc. as your email address. This is hurting your customer perception.

It costs next to nothing to set your custom email up, and it looks a hundred times more professional. Make a great first impression and make sure that you’re using your custom email domain. 

So that’s it. These are 10 things harming your salon. Don’t beat yourself up about it if your committing many of these sins, but know that you need to do something about it and eliminate these if you want the best shot at success.

Be awesome.

Billy Rickman.

P.S If you haven’t yet got your ticket for SALONGROWTHCON, make sure you do now! On June 15-16 this year, we will be hosting 1,500 Salon Owners, where you get to learn from 23 of the very best speakers in the industry… including the amazing Tabatha Coffey!

CLICK HERE RIGHT NOW to find out more and to get your tickets!