That’s A Wrap!

A HUGE thank you… and THREE important things!

SALONGROWTHCON 2019 is all done, and what a MASSIVE success it was! We had 820 tickets sold and close to a thousand people attend (after we add in competition giveaways etc.)

I wanted to first say, from the bottom of my heart, a huge thank you to all the people who attended, the sponsors, the speakers, Prive Hair Australia and my amazing team. You all believed in the event enough to be there and make the magic happen, and without all of you, it would not have been what it was! The vibe was so positive and the energy was electric all weekend!

Throughout the event, there were three things also on offer that I’ve been getting tonnes of requests for information on, so here goes:

The 30 Days Bot Challenge

My 30 Day Bot Challenge is available for 300 people for only $97. If you missed out on this, you can grab this now, by clicking here and purchasing inside Messenger!

A reminder that it includes:

  • 30 Days of Bot Tutorial Videos ($997 of Value)
  • 30 Days of Live Group Training ($1,997 of Value) 
  • Entry Into The Bot Challenge Facebook Group ($300 of Value) 
  • My Brand New Book ‘The Dawn of the New Salonpreneur’ ($47 of Value)
  • Your chance to win $1,000 Prize Money!

If you already purchased this offer, then we will be sending out all the information shortly.

My Elite Performers Mastermind: The Network

You can join the most elite Salon Mastermind Group in Australia by clicking here. This is not a group for the ‘kinda want it’ people, but for those who are serious about success and want to be surrounded with others who are on the right path, with huge goals and dreams.

This is only available for 50 people, so Click here to apply now!

SAVE 40% On Your SALONGROWTHCON 2020 Ticket!

For a very limited time, you can save 40% on your SALONGROWTCON 2020 Tickets. If you though 2019 was good, you haven’t seen anything yet!

We’ve already started our planning for the event and next year promises to be HUGE!

Sydney, July 19-20…. DO NOT MISS OUT!

Click here to save 40% and get your tickets now!

From me to you, thank you so much again for being a part of this huge event! Keep the momentum going and I’ll see you next year in Sydney for 2020!

Billy.

It Ends Tonight.

This is your last chance to get Early Bird Pricing for SALONGROWTHCON! 

There are now only limited tickets left and tonight at MIDNIGHT, all ticket prices go up by $100 each!

If you haven’t grabbed your ticket yet, or if you’re still thinking about whether or not you should go, make sure you get your ticket NOW! 

RESERVE YOUR TICKETS NOW!

Click here to reserve your SALONGROWTHCON ticket  >> 

I’ve already poured over $350,000 into this year’s SALONGROWTHCON event (and the number continues to climb…)

Which might seem totally insane…   

I’ve had people ask me WHY

“Why would you dump that much cash on ONE event?” 
Because… I believe in you!

Because…I want you to feel the POWER of putting thousands of salon owners in a room together, learning from each other for two jam-packed days! 

Because…I want you (and your business) to come away forever CHANGED.

Because…I want you to experience that defining moment where you see the HUNDREDS of salon owners making serious changes to their life…
…and you truly realise that you can do it too.  

I believe in you that much… 

I hope you’ll join me on the Gold Coast in a few weeks…I can’t wait for you to see all the amazing stuff I have planned for you!

RESERVE YOUR TICKETS NOW!

Click here to reserve your SALONGROWTHCON ticket  >> 

Be awesome,

Billy ‘I’ll See You There’ Rickman

P.S Clicking the button and committing today, may just change your tomorrow forever!

RESERVE YOUR TICKETS NOW!

The Clock Is Ticking… ⏰

You asked for it…

Payment Plans Are NOW Available For SALONGROWTHCON… But You Only Have a LIMITED TIME! Read On…  

Yesterday, we asked the question…

If you don’t yet have your SALONGROWTHCON ticket, what is the main reason why?’

Overwhelmingly, the feedback came back with, that some people just couldn’t afford it right now…

… and so we wanted to find a SOLUTION for you!

We worked hard overnight to get it all done, and now we have payment plan options available PLUS one other thing that you are going to LOVE! 

So here’s the details with the payment plans:

– You must commence your payments in March
– Payments are 3 x equal monthly payments
– Available for all ticket tiers

… How awesome is that!! 

There is also one other AMAZING thing we have added, that’s not only going to save you money, but also…

… allow you to bring other people along with you to share in the experience!!

We have now added an on top offer when you purchase your ticket, that allows you to get 50% OFF on extra tickets! 

Once you purchase your ticket, you will now go to a brand new on top offer page, where you can add up to three tickets to your order for 50% OFF!!

I want you at this event, and I want you to be able to share the memories and valuable content with other awesome people…

… so seriously, what are you waiting for??

Go to https://salongrowthcon.com/the-details now to grab your tickets.. and you can take advantage of these amazing new offers!!

Click here to book your tickets now, but HURRY…

… This is only available for a LIMITED TIME, and won’t be around for long!

Be awesome,

Billy ‘Getting So Excited’ Rickman! 

CLICK HERE NOW TO GET YOUR TICKETS!

What If You Fail?!…

Over the holiday period, I was catching up with a lot of friends and family, and since Im always at work, people were asking me…


‘What the heck have you been up to?!

We spoke about my family, sports, and I mentioned to a few of them that 2019 was going to be a MASSIVE year for my business! 

Excitedly I told them about SalonGrowth Con and how the goal was to have 1,500 people attend the event on the Gold Coast at the Convention centre, and to make it the biggest event ever staged in the industry!! 


Want to know what most people said?… 


But what if you fail?!’

You would be blown away by how many people said that to me, and genuinely, that was there first thought!

Can you believe it… there first thought was to think about FAILURE!! 

It got me thinking though, and it made me realise how many other people, especially in business, have their default thought as fear of failure! 

I explained this story in more detail today on a Facebook Live… and what my simple reply was to each of them that totally changes the conversation!

 Check it out NOW by clicking the video below! 

Be awesome,
Billy.

10 Things That Are Hurting Your Salon!

We all have them.

The things that we are doing frequently and consistently that are hurting our salon…

and our future successes.

Even though Ive been in business now for over a decade and made every mistake you’re told not to make, I still make mistakes and Im still making mistakes today.

Im not sure if making mistakes is necessarily all together bad, though.

I mean, yes, it hurts sometimes in terms of lost time and money…

…but as long as the mistake isn’t too massive, I look at mistakes sometimes as a way to at least know that I’m still taking risks… and that’s important to me.

Let me be clear about this though – there is a VERY big difference between carelessness and recklessness! Don’t be reckless.

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So simple mistakes aren’t all together bad, but there are things that are in your salon right now, that you are responsible for, that are hurting you far more than simple mistakes. So let’s have a look:

1. Not Being a Subject Matter Expert on Marketing and Sales – Boy, if I had a dollar for every time somebody asked me what the biggest thing is that would change my business. The answer is always the same.

Become a master at marketing and sales. Read, listen and watch from the greatest marketers and sales people…. repeat. If you are not the subject matter expert in your business when it comes to marketing and sales, then it is massively hurting your salon! Learn this – it is the number one thing.

2. Sitting On The Fence – They say a million dollar idea comes at you once a day. Too often though, we wait and see, before taking action.

Your lack of courage to take advantage of opportunities, be one of the first to do something, learn a brand new skill or implement something completely revolutionary is hurting you in more ways than you can imagine.

Stop sitting on the fence with things, and either take the leap or find something else to leap into. Sitting on the fence is hurting your business.

3. Marketing To The Middle Class – Either adopt a ‘low cost – high volume’ model, or a ‘high cost – low volume’ model. Using a ‘middle cost – middle volume’ model puts you in the middle… or another word for the middle, is the ‘average‘.

When you play in the world of the average, you get average results. If you’re answer to the question ‘how are you priced?‘ is ‘we’re not the most expensive, and we’re not the cheapest‘ then you need to stop and reassess.

Pick a market, pick a model, but don’t pick the middle class model. It’s very busy and very hard to make a difference.

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4. Not Having a Membership Program – A membership program is fundamental to any business these days. Not having one can be like death by a thousand cuts. Loyalty is dying, but every business still needs and desires it.

A membership program will give you peace of mind with guaranteed consistent client numbers, and with guaranteed monthly sales.

Not having this, whilst your competitors do, is hurting your salon.

5. Not Planning Your Marketing – When you don’t plan your marketing, it’s called reactive marketing. This is what businesses do all the time, and often what leads to massive wastage in marketing costs… and lack of any real results.

Spend some time to map out your marketing plan for the year. When you market reactively, it hurts your salon, so be proactive.

6. Not Knowing Your Numbers – It amazes me how few salon owners know their finances. Don’t get me wrong. I used to be like that, until I realised not only how much money I was losing by not knowing, but also, how much I was losing out on, in missed revenue.

It’s not as hard as you think to learn, so do yourself a massive favour and at least learn your profit & loss, cashflow and managing your budget. These are the basics you must master.

7. Not Having A Point of Difference – This one is similar to marketing to the middle class. When you don’t have a point of difference, you are amongst the average.

A strong point of difference will allow you to not have to compete on price, will give you a unique message with your marketing… and you will be remembered. I have to point out on this one, that your customer service and your products are NOT a point of difference. It has to be something, unique, different, memorable.

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8. Competing on Price – The temptation is always there to be the cheapest. After all, that’s how some of the big players do it.

We convince ourselves that the most affordable, wins the game. But it’s not actually what client’s want.

Instead of lowering your price, increase what your customer gets. Value add, and give them more (or something different) than what your competitors are.

9. Staying a Technician – The normal pattern for a salon owner is that they have been a therapist or a hairdresser, moved into management and then opened their own business.

The problem is, business is totally different to hair or beauty, and requires a totally different set of skills for you to be successful.

If you spend your days cutting hair or waxing or doing facials, and not on marketing, sales and finances, then it is hurting your salon.

10. Waiting for Technology to Slow Down – Business is speeding up, not slowing down. Facebook, Instagram, Snapchat… will all be a thing of the past soon, as new technology will replace it.

Facebook Ads have already changed massively this year, and businesses have had to change strategies to get results.

If you are hoping and praying that this online marketing thing and social media, will soon go away, unfortunately, you need to change your mindset.

Things are speeding up, it’s getting more technical and it’s essential you keep ahead of this. Don’t rely on others to know this for you, don’t hope it will go away. You need to learn technology or it will harm your business.

ONE LAST ONE…

Using gmail, hotmail, yahoo etc. as your email address. This is hurting your customer perception.

It costs next to nothing to set your custom email up, and it looks a hundred times more professional. Make a great first impression and make sure that you’re using your custom email domain. 

So that’s it. These are 10 things harming your salon. Don’t beat yourself up about it if your committing many of these sins, but know that you need to do something about it and eliminate these if you want the best shot at success.

Be awesome.

Billy Rickman.

P.S If you haven’t yet got your ticket for SALONGROWTHCON, make sure you do now! On June 15-16 this year, we will be hosting 1,500 Salon Owners, where you get to learn from 23 of the very best speakers in the industry… including the amazing Tabatha Coffey!

CLICK HERE RIGHT NOW to find out more and to get your tickets!