This Might Just Be Better Than SEX!

Did you know there’s a huge connection and link between SEX and being MOTIVATED?

It’s true…

Recently I was learning all lot about how the brain tiggers motivation, and what I learnt was fascinating!

There is a HUGE correlation between motivation, success and having a healthy body and healthy mind… 

…and it shouldn’t be underestimated!

There is a saying about motivation by Zig Ziglar that goes…

“People often say that motivation doesn’t last. Well, neither does bathing – that’s why we recommend it daily.”

… But how do we become motivated and how do we keep motivated each day?

Turns out that one of the main players in staying motivated, is that neurotransmitter everybody loves to talk about called Dopamine.

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Dopamine has been thought of mainly in the past as the chemical responsible for pleasure, but more and more these days, there is evidence that Dopamine is actually responsible for encouraging us to act… either to achieve something good or to avoid something bad!

It simply isn’t there to just make us feel good.

Dopamine spikes for many reasons, such as foods, exercise, close relationships, but did you know that higher levels of dopamine are found in motivated and ambitious people?

This means that when you are motivated and achieving, you will have more dopamine releases and you will feel good! 

Who doesn’t want to feel good, right?

Dopamine is also the main neurotransmitter that makes men and women feel good before and after sex.

The anticipation and build up of sex triggers dopamine releases and then afterwards… well, lets just say there’s a significant increase in Dopamine there too!

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Having sex regularly causes us to maintain higher levels of dopamine, and so too does being in a state of motivation and inspiration.

If you want to feel like you do during sex, then get motivated in your daily life!

If you are feeling flat right now, then it may be because you’re not motivated, inspired (or having enough sex… or maybe all three), so you need to do something about it to increase your dopamine levels and start to feel GREAT!

I can’t help you with the sex part, but I can help you with becoming  motivated and inspired beyond your imagination.

The event I am hosting in June this year called SALONGROWTHCON, runs for two days and has 23 speakers from the hair and beauty industry, who are the most motivational people imaginable… including the legendary Tabatha Coffey!

They have all achieved huge things, they have accomplished massive goals, they have helped so many people around the world. 

Now, they want to share their knowledge with you! They want to motivate, inspire and excite you to succeed in your business and in your life beyond anything you could have imagined.

Go here to get your tickets nowbecome HUGELY motivated and give yourself the gift of increased Dopamine in your life!

Trust me, you won’t regret it!

Be awesome,

Billy Rickman

Your Dreams Can Come True!

5 years ago I put a post on Facebook inside a Beauty Therapist group asking if any salon owners would be interested in having some sales training.

I got over 200 comments saying yes, but excitement soon turned to extreme disappointment!! 😓

Apparently somebody saw the post as inappropriate, and without hesitation, the admins took it down… BEFORE I could confirm people’s details!

In between the period of time I posted and it was taken down, I had already booked a location in Melbourne and had spent money on the deposit. (Foolish I know, but I was excited!) 😆

I was so disappointed when I could no longer access these people’s details, and worse than that, I wasn’t allowed to repost and ask!

I managed to salvage some of the names, and I pushed forward anyways – I’d already paid money out after all!

30 days later after scrambling madly to get some people to attend and at least cover costs, I hosted my first ever sales training in Melbourne, with 25 people in attendance. 🤗

Last year I upped the ante, and hosted 7 seminars in Auckland, Christchurch, Sydney, Melbourne, Brisbane, Perth and Adelaide.

Each event had around 50 – 100 people attend, which was a step up from the Sales Training events I had been running.

This year, I decided to MASSIVELY increase the size and scale, and I will be hosting SALONGROWTHCON in June for 1,500 people!! 🤩

From 25 people in a small hotel in Melbourne, to 1,500 people inside a massive arena at the Gold Coast Convention Centre with a HUGE international celebrity speaker…

… all within 5 years.

If you want it bad enough, you will make it happen – no matter what! 👊

Create your dream, work hard, persist, learn from failure, persist some more and make your dreams become a reality!

If I can do it, you can too! ♥💙💜

Be awesome,

Billy ‘I’m Excited’ Rickman

P.S If you haven’t yet entered the competition to win one of THREE prize packages for SALONGROWTHCON, worth over $2,000 each – including flights, accomodation, meet and greet with the celebrity speaker, and sooo much more – then click the link below now!


Ok, Is Email Really, REALLY Dead?…

A few months ago, I did an episode on my Podcast asking the questions ‘Is email dead?

It’s now a few months on, and a few people have been asking me if I still feel the same way. My answer…

Well… I still feel the same way as I did back then, but what does that mean?

Email used to be the go to for marketing. It used to be the thing all marketers told you to do… ‘build your list’.

The thing is though, that since email first came onto the marketing scene around 20 years ago, there have also been some massive changes to marketing.

We said hello to Facebook, Instagram, LinkedIn, Snapchat, Blogging, Podcasting, Bots… and so many more things.


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With all this noise, email has now become ‘A’ thing, but not THE’ thing marketers use to market their business…

… and more than that, is that in terms of conversion, it actually ranks pretty low these days for B2C (Business 2 Consumer). Dont get me wrong, I love email for B2B (Business 2 Business), but since almost all of my audience are entrepreneurs marketing to consumers…

… the fact remains that email really is pretty much dead! 

Some people might read this and say that that’s not true and they get a good result from email, but lets look at it when we compare it to other strategies.

Below is an image of one single Bot post that I posted from one of my Inner Circle’s Bot accounts, last Friday.


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The result?

This one single Bot got 131 Bookings at an average sale of $200! 

That’s $26,200 in sales from a single Bot! You can also do the same with Facebook Ads! I showed a video on my page recently where I got 249 Clients in 18 Days.

YES, email is free, but so too are Bots! Yes, Facebook costs money, but the return can be massive! 

Im not saying that email is completely dead, but when you compare it to other platforms these days, the conversion simply isnt there that you can get from other platforms…

ESPECIALLY when you consider the time it takes a small business owner to create email content!

Has my opinion changed on email, maybe. It’s not dead, but definitely an expiring option for business owners who market direct to consumers.

Be awesome,


P.S If you want to learn new marketing strategies, exactly like the ones above, then make sure you’ve got your ticket to the Salon Growth Seminars!  To get your tickets, click here NOW. Ill see you there!

Strip. Lift. Extend… (The Good, The Bad, The Ugly of Lashes)

So you probably thought i was about to blog about some sort of weird dance move?

My current status: Sitting in the car with my hubby driving, kids in the back arguing over Katy Perry….. Me in the front with noise cancelling earphones in, blogging!

…Who said being a BossBabe was glamorous!?

Now, the point of the blog. LASHES!!!

As a lash salon owner, I am always asking clients the same questions to determine whats best for them, and what style of lashes they would like.

The answers are always so different, yet they all want the same thing. To improve on what they already have and to make their eyes more attractive than what they already are.

Now im sure I’ll get flogged for saying this, BUT natural isn’t always best. If everyone was happy with how they looked naturally, there would be a lot of us without jobs.

Im happy to say that we help women feel better about themselves. Its truly amazing the confidence a lash treatment can give a girl. That look they give when they first see their new lashes, the confidence that immediately brings…

They feel sexier, prettier and more glamorous! Its truly breathtaking!

Soo, what options does a girl have? Im going to make this super simple, so you can decide whats right for you!


The old faithful lashes. They come in huge variety of styles, lengths & brands. Some natural, some look like blinkers – but theres one for everyone! From around $12.95-19.95, they are easily applied and last 12-24hrs. Great for nights out with no commitments. A one night stand if you wish!


Next level commitment – The lash lift!

Using silicon rods, the lashes are lifted from the root and “permed” – Thats really the easiest description to use – Unless you want a really technical list (didn’t think so).

You will most likely fall asleep while the treatment is being done as it’s super relaxing. After the lift, your technician should recommend a tint & some lash botox (no needles) to make it really pop!

Results last up to 8-10 weeks. You can wear as much mascara as you like with these (thank God) and there is no maintenance! The only downside to this is if you have super short / sparse lashes, as the results will not be as good.


Full commitment, lashes for days – celebrity style!

Move over Kim Kardashian, you’re no longer the lash queen! Lash Extensions have quickly become the hottest must have treatment since botox and lip fillers… Without the massive price tag!

With individual and volume options available, unlimited length & style options; Eyelash Extensions add length and volume to your natural lashes and are very easy to maintain. Refills are required every 2-3 weeks to “fill in” the lash gaps from natural shedding and they’re fabulous if you like to wear minimal makeup & look “done” every day!

The downside is that you cant wear mascara – not that you’d need it!

Really, there is no bad & ugly, unless you go cheap & nasty….. but that is a whole other blog!

Lash Love,

Desiree xx

P.S – To chat about any of these services in salon, hit the links below!

Lash Lift – Lash Extensions –

Have you got your Salon Growth Seminar ticket yet? 👉🏻Click here NOW!

Let’s Talk Salon Websites

Does your Salon Website turn browsers and followers into Customers?

Transform your ordinary Salon Website into a Customer Attraction and Retention Machine.

So much attention to goes on  Salon Social Media to attract customers! However, that can leave you with a website that simply acts as an online business card.

Maybe it takes bookings, introduces your team and showcases some pictures but there is very little nurturing and relationship building going on.

BUT…. they are so much more expensive than a social media page that costs nothing to put online… why would you even bother?

Your Salon Website is your Home, a place that you control, unlike Social Media.

You only have to look at other industries to know that having and controlling your own online home pays off massively when it comes to building long time success.

Your Salon Website is the place to showcase your brand, create content for your customers and collect information for further relationship building.

Transform your Salon Website and use it to guide followers and browsers into loyal customers.

Segment them on interests and deliver them what they want on social and with email. It’s easy.

There are some key elements your website needs to attract and retain customers. Check them out…



Social is cool…we all love it but, can you collect your followers’ details very easily?

Yes, you can retarget fans and followers from their activity on your FB or Insta page but you can’t reach out and email them directly and send them offers they may be interested in.

More than 80% of the people that visit your salon’s website will leave without you ever hearing from them again. It doesn’t have to be that way!

Fix this by adding a contact form on your site inviting people to join your VIP Club and leave their email address for a special discount or promotion. Once you have their email address you can start communicating with them through email. Soon enough you’ll convert them to loyal clients!

Remember to try and get this contact form or opt in box ‘above the fold’. This means that it should be on the page as it loads and not below where you have to scroll.

Here’s an example of a salon website that creates promotions and hair style Reports in exchange for email addresses.



Accept online bookings if it is right for your business.

Have a contact form that connects to your email so at least prospective customers can finish their time on your website by reaching out to you.

Make your phone number large and clickable from a mobile device.

Show your address and directions on the homepage. A map in the footer works really well.

Have an obvious ‘Book Now’  button or link on your homepage



People search on their phones for everything these days.

Your formatting and content must be responsive on both desk top and mobile.

Add a ‘Call Now’ button.

It’s often the pricing and contact information that can get out of sync with mobile.

Check that this still represents your brand and services.



Call Us

Book Now

Learn More

Learn How


All things you want your reader to do on your salon Website. CTA’s – Call To Actions – need to be clear and concise, not confusing, clever or overwhelming. Too many choices make people confused.

A page can have a maximum of three directions or choices. Once the reader goes toward what they want to know more about or are interested in, there should just be one choice. This is what we call marketing funnels.

Too many choices make people confused.

We want to funnel potential customers towards services and products they might be interested in, then deepen their knowledge about that subject via a blog, video or sales page.

Then we can position ourselves as an obvious choice when they are ready to buy the service or product. So remember to have a clear CTA and tell them what to do next!



Please only use quality images that represent you and your brand. Not all stock photos are the same and it’s hard for all of us to have high-end photos of our work but please….

Get a photographer to come and do some fab shots of your salon and team. Then begin to put some photos of your work together for your Salon Website. These are an investment.

If you do weddings ask them to send over some of the pics for you to use. Candid in salon stuff is fine for social but not your website.



Social proof does wonders for winning over new clients. A page dedicated to this is great but even better…sprinkle them through your content and animate the sections for maximum effect. Photos of the customer with the testimonial is an even better endorsement.



Writing Copy for your site is a skill and we often focus on the features of a product or service, not the benefits.

People want to know how things make them feel, how they look and what the benefits are to them, not the features.

Have you taken the Copy Challenge?

There is no time to waste if you want to improve the way you communicate with your customers on your website, ads, posts and emails.

It’s available FREE in The Salon Resource Library.

Get Access To The Resource Library HERE



Branding is your style. The voice, look and feel of your salon. If you are super cool your brand needs to say that through your colours, fonts, images and how you communicate. If you are a bit kooky then let your brand portray that.

Consistency across all your platforms is very important. Not enough salons pay attention to this. You want to be recognisable and reliably speak consistently. People like to know what to expect from a brand. Think Apple, Kardashians, L’Oreal or M.A.C.

The Copy Challenge has a style sheet you can copy that allows you to map out how you want to be seen. This is a small example of part of the style sheet

We worked with our designer to create a brand that resonated with us, spoke our message and laid the foundation for who we are.

Attracting the right customer to your business starts with your branding, reaching out and touching the customers that want to be part of your tribe. This is a crucial element to getting the salon Success Path set in motion.

Get the Style Sheet in the Copy Challenge. Get Access To The Resource Library HERE



Your Salon Website About page should be about your customer and what you can do for them…not about you.

Follow with some bios and pics of your team but remember people are much more interested in themselves than they are in you!



More is less… Simplicity Rules.

You always hear it but we don’t always do it!

Your Website is about your customers and they want to get to the heart of things without too much fuss.

Too many pages…or not enough with too much text or funky fonts, that they

can’t read won’t help turn them into customers.

The psychology of turning a reader or follower into a customer all comes to play in your salon website.

You want to take them on a journey and have them pushing that BOOK NOW button because you have impressed them, they trust your professionalism and they want to join your tribe.

Don’t over complicate it or try to be too clever and miss the golden opportunity that is someone trying to find out more about your business and see if it is a good fit from checking out your website.




This isn’t always the pretty stuff but just like you plan for your salon to function well, you need for the backend of your salon website to be doing its job.

This means SEO, Plugins, Widgets and Hosting.

Page load time and searchability need attention.

Now this will come down to how you operate. If you have hired someone to do your website they could be taking care of this with the hosting package. If you have done it yourself then keep it updated!

After reading this you might realise your Salon Website needs some love and attention. The Salon Resource Library Copy Challenge is a great place to start.

Have you got your Salon Growth Seminar ticket yet? 👉🏻Click here NOW!

I Bought Natural Skincare and My Skin Still Sucks…

You’ve Finally Found The Holy Grail Of Skincare – Natural Skincare Products!

These beautifully packaged, so called “natural skincare” butters and oils promise to take you to skincare nirvana. But after a few weeks use your skin is still kinda feeling the same. Mildly better, but it’s not rocking your world. What went wrong?

So often my clients arrive in my clinic announcing they’re all about natural skincare and organic skincare and they’re so glad they found me. But they still face a variety of skin concerns ranging from acne to dryness, an organic oil is supposed to be hydrating right?! Well sort of…

Here Is Why Your Natural Products Are Still Giving You Sucky Skin

You Picked The Wrong Product For Your Skin Condition

You’ve had the same combination skin forever and get pesky breakouts about once a month still. You’re over the shine and want clear glowing skin, the bottle says for normal-oily skin so you’re good, right?

Not necessarily. There are more factors going on in your skin than just your skin type. Choosing a broad range product for your skin type won’t address the underlying skin condition only a skin care professional can spot.

Although these online retailers give general guidance, it’s not the same as getting advice from a trained skin expert.

Your Product Isn’t That Natural

Greenwashing is HUGE still. So many products have the words ‘natural’ and ‘organic’ in the label, or come in pretty amber packaging on wooden shelves, but they’re not natural. They still contain petro-chemical ingredients like sulfates that are going to sabotage your skin.

Lots of clients come to me using products like (that product that sounds like Aesop) thinking its natural and wondering why their skin isn’t improving. This is not your fault, but if I can educate you on which are the natural skincare products and what to spot, you’ll be less likely to fall into the trap of fake natural products.

You’re Confused About Product Terms

With the explosion of natural products on the market certain terms have been confused like oils and serums. Many natural brands market their face oils as ‘serums’, which is not entirely the correct description. Traditionally serums are more like a thin gel consistency that disappear deep into the skin carrying vitamins and antioxidants and a moisturiser I used to lock it in.

Oils on the other hand don’t disappear into the skin straight away like a serum and it isn’t necessary to lock them in with a moisturiser as well. Serums are more effective at carrying vitamins into the skin than just oils. Depending on your skin condition and preference these two products have very different purposes.

You’ve Found A Funky Little Artisan Brand That’s Handmade

Now I love these little finds as much as the next person, and believe in supporting them to grow into the best version they can be…. BUT it is a little bit buyer-beware when skincare is being mixed up at home, so I tend to stick to more general body products while these products are new.

There are a few issues with small homemade brands. Testing for microbial fungus doesn’t happen, so if there’s an issue with the product it could cause adverse reactions. Also testing for splitting and separation of the product may not be done thoroughly enough leaving you with a jar of split sludge.

Finally, if essential oils are used and are too strong it can also cause adverse reactions on the skin, and UV sensitivity. Of course this does not apply to all brands, but buyer-beware.

So What Do You Do To Get The Best Out Of Organic And Natural skincare?

Ultimately consulting an expert with professional brands is the best way to go. But since natural and organic salons are not the norm yet, it can be tricky to find one. Plus then you have the extra expense of having a treatment done, when all you may want is some awesome skincare that’s going to work day to day.

This is why I’ve created the concept of an online skin consultation that gives you access to my online store of professional brands. Professional advice ü professional brands ü all natural and organic ü. Plus you get the added bonus of then being a customer and you can re-order our professional products to suit the changing conditions of the skin (and continue to grow with us as we expand our offering).

You don’t need to be in Melbourne or make it into the clinic. To book, simply click here – Online Skin Consultation

Have you got your Salon Growth Seminar ticket yet? 👉🏻Click here NOW!

Baked Beans And Sausages

This pic below is one of success. To you, it looks like a washer/ dryer combo and a fridge. To me, it’s a testament to the fact that I’m not going to go bankrupt.

It’s the first time I’ve felt this way in 13 months!

Last Saturday, I beamed as I walked into the local ‘Scratch n Dent’ to buy the Wellness Centre a new dryer. I was grinning like a Cheshire Cat, that I… person who was recently eating baked beans, can now actually afford one. I also knew we needed a new fridge when I walked in, but after worrying about where my next dollar was coming from, I was apprehensive…

…Until I remembered there was money in the bank – So I bought the freakin fridge as well. 💥

Just 3 months before, the thought of having to buy a dryer would have made me feel sick. I remember telling my business coach that I was living a baked beans lifestyle and I was worried about the fact that every dollar I had was in the business.

Today, I eat baked beans AND sausages (as he proclaimed the other day when celebrating some of my success).

The appliances not only represent the fact I’m not going bankrupt. They also represent expansion. The ‘little day spa that could’ is now turning over so many towels we couldn’t keep up…so we needed another dryer.

The Bronze Beauty of a fridge you see there, is a sign that we have more lunches to fit in. More staff, more practitioners, more services rolling out.

I was SO f$&@ing grateful in that Scratch n Dent store, I could die! I know there are heaps of businesses that don’t make it, but as I drove out the Scratch n Dent last Saturday with my bronze beauty, I was fist pumping….I had made it! 

So come get yo’ day spa everyone… We now have towels!!

Your baked bean and sausage eater

Psych Chrissy

Psych Chrissy is set to announce her new podcast Well AF date soon PLUS the huge wellness giveaway that will be given to subscribers….

Click here to stay in the loop