That’s A Wrap!

A HUGE thank you… and THREE important things!

SALONGROWTHCON 2019 is all done, and what a MASSIVE success it was! We had 820 tickets sold and close to a thousand people attend (after we add in competition giveaways etc.)

I wanted to first say, from the bottom of my heart, a huge thank you to all the people who attended, the sponsors, the speakers, Prive Hair Australia and my amazing team. You all believed in the event enough to be there and make the magic happen, and without all of you, it would not have been what it was! The vibe was so positive and the energy was electric all weekend!

Throughout the event, there were three things also on offer that I’ve been getting tonnes of requests for information on, so here goes:

The 30 Days Bot Challenge

My 30 Day Bot Challenge is available for 300 people for only $97. If you missed out on this, you can grab this now, by clicking here and purchasing inside Messenger!

A reminder that it includes:

  • 30 Days of Bot Tutorial Videos ($997 of Value)
  • 30 Days of Live Group Training ($1,997 of Value) 
  • Entry Into The Bot Challenge Facebook Group ($300 of Value) 
  • My Brand New Book ‘The Dawn of the New Salonpreneur’ ($47 of Value)
  • Your chance to win $1,000 Prize Money!

If you already purchased this offer, then we will be sending out all the information shortly.

My Elite Performers Mastermind: The Network

You can join the most elite Salon Mastermind Group in Australia by clicking here. This is not a group for the ‘kinda want it’ people, but for those who are serious about success and want to be surrounded with others who are on the right path, with huge goals and dreams.

This is only available for 50 people, so Click here to apply now!

SAVE 40% On Your SALONGROWTHCON 2020 Ticket!

For a very limited time, you can save 40% on your SALONGROWTCON 2020 Tickets. If you though 2019 was good, you haven’t seen anything yet!

We’ve already started our planning for the event and next year promises to be HUGE!

Sydney, July 19-20…. DO NOT MISS OUT!

Click here to save 40% and get your tickets now!

From me to you, thank you so much again for being a part of this huge event! Keep the momentum going and I’ll see you next year in Sydney for 2020!

Billy.

This Might Just Be Better Than SEX!

Did you know there’s a huge connection and link between SEX and being MOTIVATED?

It’s true…

Recently I was learning all lot about how the brain tiggers motivation, and what I learnt was fascinating!

There is a HUGE correlation between motivation, success and having a healthy body and healthy mind… 

…and it shouldn’t be underestimated!

There is a saying about motivation by Zig Ziglar that goes…

“People often say that motivation doesn’t last. Well, neither does bathing – that’s why we recommend it daily.”

… But how do we become motivated and how do we keep motivated each day?

Turns out that one of the main players in staying motivated, is that neurotransmitter everybody loves to talk about called Dopamine.

Image result for dopamine gif

Dopamine has been thought of mainly in the past as the chemical responsible for pleasure, but more and more these days, there is evidence that Dopamine is actually responsible for encouraging us to act… either to achieve something good or to avoid something bad!

It simply isn’t there to just make us feel good.

Dopamine spikes for many reasons, such as foods, exercise, close relationships, but did you know that higher levels of dopamine are found in motivated and ambitious people?

This means that when you are motivated and achieving, you will have more dopamine releases and you will feel good! 

Who doesn’t want to feel good, right?

Dopamine is also the main neurotransmitter that makes men and women feel good before and after sex.

The anticipation and build up of sex triggers dopamine releases and then afterwards… well, lets just say there’s a significant increase in Dopamine there too!

Image result for nuclear bomb gif

Having sex regularly causes us to maintain higher levels of dopamine, and so too does being in a state of motivation and inspiration.

If you want to feel like you do during sex, then get motivated in your daily life!

If you are feeling flat right now, then it may be because you’re not motivated, inspired (or having enough sex… or maybe all three), so you need to do something about it to increase your dopamine levels and start to feel GREAT!

I can’t help you with the sex part, but I can help you with becoming  motivated and inspired beyond your imagination.

The event I am hosting in June this year called SALONGROWTHCON, runs for two days and has 23 speakers from the hair and beauty industry, who are the most motivational people imaginable… including the legendary Tabatha Coffey!

They have all achieved huge things, they have accomplished massive goals, they have helped so many people around the world. 

Now, they want to share their knowledge with you! They want to motivate, inspire and excite you to succeed in your business and in your life beyond anything you could have imagined.

Go here to get your tickets nowbecome HUGELY motivated and give yourself the gift of increased Dopamine in your life!

Trust me, you won’t regret it!

Be awesome,

Billy Rickman

Dear Salon Owner…

After working 10 years in the industry, starting my own franchise system and opening 15 salons…  in January 2018, I started my new journey in business coaching.

As I write this letter in January 2019, it’s now been 12 months, since beginning this venture, and the lessons I have learned in this time, have been INCREDIBLE!!

You see, when you work with over 100 salon owners at such an intimate level, learning all about their numbers, their staff, their dreams, their goals, their kids, wives, husbands… and even their pets…

… you start to pick up on the things that are unique and different, but also the things that are ALWAYS consistent – no matter who it is and what business they’re in!!

So I sat down late last year and wrote down all the consistent things I see with the majority of Salon Owners…

  • Mindset and Self Doubt: Almost all Salon Owners I speak to, have MASSIVE goals and dreams, but have been told in the past, or have consistently told themselves in the past, that they’re not good enough, they’re not smart enough, they don’t have what it takes, they’re going to look silly if they try… and most Salon Owners believe it. 

THE TRUTHS

  • Work/Life Balance: Across every single person, the biggest complaint I get is that as a Salon Owner, they cannot get time for work/life balance. Whether it’s more time with the kids, more time with the partner, more time with friends, more time for themselves – most don’t get it, and don’t know how to change it! Most want to get off the tools, make more money and do more to enjoy their lives instead of always being in the salon! 

  • Profit: The sad reality is that most Salon Owners right now, don’t make profit, or are barely making ends meet. Worst of all, most have been like this for so long, and they are just stuck on this hamster wheel, working their backside off, but never getting the deserved rewards.

  • Marketing: 99% of the Salon Owners I come across see marketing as their biggest challenge. They get advice from all the wrong places, waste tonnes of money, and then end up dejected, defeated and back at square one… with less money in their bank. Because of this, most don’t know how to effectively grow their business, which means no profit, which means no work/life balance and negative mindsets! 

THE SOLUTION

After finally putting all this to paper, and recognising the truth about the majority of Salon Owners, I wanted to help – but on a…

  •  BIGGER SCALE, 
  •  With MORE EXCITEMENT and;
  •  WAY MORE FUN THAN EVER BEFORE….

… and by bringing the very best minds on SALON GROWTH, to ONE single location, to deliver their VERY BEST content and give every Salon Owner who attends, the VERY BEST SHOT to make this year, their best year EVER!!

Empowering Salon Owners with business knowledge is one of the most important challenges facing the industry today and so it is critical we create resources and events that support Salon Owners to succeed!

YOU’RE INVITED

SALONGROWTHCON 2019, was created exactly for this reason, and so I want you to join me, along with 1,500 other Salon Owners, who are fired uppumped and ready to take MASSIVE action at this HUGE two day event!

This event is guaranteed to change your business and your life, so do not hesitate and do not miss out! Tickets will sell out!

Be awesome,

Billy

CLICK HERE TO GET YOUR TICKETS NOW

Accomodation For SALONGROWTHCON, Confirmed!

The SALONGROWTHCON Team, are so excited to announce that we have secured an amazing deal with the stunning Star Grand, Gold Coast!!

We have established for all SALONGROWTHCON ticket holders, 15% off the Best Available Rate at the time of booking, in their beautiful casino hotel!

This deal also extends for 3 days pre and 3 days post, so now you can make an entire week out of your SALONGROWTHCON experience!!

If you have already purchased tickets, or would like some more information, then click here to email us and we will get back to you ASAP! 

If you haven’t got your ticket yet, then do not miss your chance to get in early and SAVE $100 on your ticket with our Early Bird special offer!

CLICK HERE to find out all about the event, and to grab your ticket today! 

Be awesome ALWAYS,

Billy.

CLICK HERE TO CHECK OUT THE DETAILS!!

Why Do You NOT Take Action When You Should?

Two weeks ago, I sent a message out to nearly 2,000 people offering them a FREE 30 Minute Coaching POWER SESSION! 💪🏻

Around 1,200 of them clicked to learn more, but so few actually then clicked to go further and book! 😲

Of course there are reasons for this like…

They’re probably just going to try and sell me” OR “I’ve done this before somewhere else and got nothing!

… but mostly, I believe the main reason is because people are too scared to maybe look like a failure. 

… Or maybe they feel as though they might look silly. Or maybe they don’t think they’re big enough or worthy enough for coaching! 

This mindset and these LIMITING beliefs about yourself and your worth, are often the BIGGEST contributor to lack of action, and it is KILLING your ability to succeed! ☠

Click below and tune into Episode 82, as I go to a LEVEL 10 on this subject, and why you MUST break this cycle of inaction if you are going to succeed! 🏆

Here’s a few different ways to catch the episode:


-> Listen on iTunes (Apple)
-> Listen on Spotify (Android)

Be awesome,

Billy.

P.S **TO TAKE ACTION AND BOOK YOUR FREE COACHING POWER SESSION, CLICK THIS LINK NOW! -> https://calendly.com/billy-rickman-coaches/30-min-strategy-power-session** 

MUST READ: Why I LOVE New Year’s Resolutions…

I’m not sure whether it’s just because I’m getting a bit older now, and Im exposed to different content these days, but in my experience over the past few years…

“It’s been kinda cool to suggest you don’t make New Year’s resolutions…”

…. because you’re just gonna break it anyways, right?! Well, Im of the total opposite opinion… I think it should be MANDATORY to set New Year’s Resolutions every year. Why?

Well, for anybody reading this who has ever been to a Tony Robbins event, you will know that when you leave those few days with Tony, you are perhaps the most motivated a person is likely to ever be. If you haven’t ever been to one of his events, I highly recommend it!

I went to Tony’s Unleash The Power Within event in Sydney a few years ago, and I remember after those 4 days, I came back and I got more done, was more productive, and was getting more compliments from people about my positive energy, than I had ever had before.

“For three months, I was literally on FIRE!”

There were of course the critics about Tony’s events, saying that it doesn’t last and it’s just hype… but who cares, right?!

They are of course correct, and that level of motivation is incredibly hard to maintain, but for 3 months after the event, I was getting things done…

… and this is why I think it’s important to make New Year’s Resolutions each year.

You may not keep them. You may fall short. You may even cheat every now and then, but if each year you make a commitment to create some positive changes in your life, and you do so for even a short period of time, then that is better than not doing it at all.

Much like my Tony Robbins experience, you may only maintain a certain level of motivation for a few months, but for those 3 months, you will make a positive impact in your life and you may get some long lasting changes that will set you up for a life time.

So my advice is this… don’t listen to those who say that New Years’s resolutions are a waste of time. Don’t listen to those who tell you that you’re probably just going to break them anyways.

Take the time to create your New Year’s resolutions and do your utmost to stick to them. Every great journey starts with the first step, and this could be your first step on your great journey.

Be awesome,

Billy.

Ok, Is Email Really, REALLY Dead?…

A few months ago, I did an episode on my Podcast asking the questions ‘Is email dead?

It’s now a few months on, and a few people have been asking me if I still feel the same way. My answer…

Well… I still feel the same way as I did back then, but what does that mean?

Email used to be the go to for marketing. It used to be the thing all marketers told you to do… ‘build your list’.

The thing is though, that since email first came onto the marketing scene around 20 years ago, there have also been some massive changes to marketing.

We said hello to Facebook, Instagram, LinkedIn, Snapchat, Blogging, Podcasting, Bots… and so many more things.

 

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With all this noise, email has now become ‘A’ thing, but not THE’ thing marketers use to market their business…

… and more than that, is that in terms of conversion, it actually ranks pretty low these days for B2C (Business 2 Consumer). Dont get me wrong, I love email for B2B (Business 2 Business), but since almost all of my audience are entrepreneurs marketing to consumers…

… the fact remains that email really is pretty much dead! 

Some people might read this and say that that’s not true and they get a good result from email, but lets look at it when we compare it to other strategies.

Below is an image of one single Bot post that I posted from one of my Inner Circle’s Bot accounts, last Friday.

 

Screen Shot 2018-07-31 at 12.28.02 pm

 

The result?

This one single Bot got 131 Bookings at an average sale of $200! 

That’s $26,200 in sales from a single Bot! You can also do the same with Facebook Ads! I showed a video on my page recently where I got 249 Clients in 18 Days.

YES, email is free, but so too are Bots! Yes, Facebook costs money, but the return can be massive! 

Im not saying that email is completely dead, but when you compare it to other platforms these days, the conversion simply isnt there that you can get from other platforms…

ESPECIALLY when you consider the time it takes a small business owner to create email content!

Has my opinion changed on email, maybe. It’s not dead, but definitely an expiring option for business owners who market direct to consumers.

Be awesome,

Billy.

P.S If you want to learn new marketing strategies, exactly like the ones above, then make sure you’ve got your ticket to the Salon Growth Seminars!  To get your tickets, click here NOW. Ill see you there!

9 Reasons To NOT Attend The Salon Growth Seminars

Our Melbourne Salon Growth Seminar is nearly now SOLD OUT, and the other locations are selling fast too…

Aaaand I know what you’re thinking – that’s great Billy, but these events might not be for me!

Well below, Ive listed the top reasons for you to NOT attend. See if this helps you out…

  1. I Can’t Afford It – Ok, this one is an easy one. You’ve got to find a way to afford it! The difference between successful and unsuccessful people, is that unsuccessful people say ‘I can’t afford it’, and successful people say ‘How can I afford it?’ Tickets are only $99, so find a way to make it there. The small $99 investment, will pay for itself a hundred times over! I guarantee it! If you gave me $99 and I promised to give you thousands of dollars back, would you take it? Of course you would, so find a way to MAKE IT HAPPEN! 
  2. It Won’t Suit My Business – The strategies that Im going to be taking you through, are the same ones I use for home salons and for million dollar salons. They are for Hair Salons and for Day Spas. They are for Barbershops and for Skin Clinics. Whatever your model, I have used these strategies to grow many businesses just like yours. You wont know though, unless you attend! 
  3. I’m Already Busy Enough – There is no such thing as already busy enough. Businesses who say that, are usually businesses that are out of business in a few years! It’s easy to ride the wave when it’s high, but you also need to protect your business when the tide eventually goes out…and it will. That’s what you will learn at the event!
  4. I’m Not A Big Salon – Much like the different business models, these strategies also work whether you are a massive salon with 12 rooms, or a small salon with one room. Marketing is marketing, and business  strategy is business strategy. It doesn’t matter what the size of the business or how much you currently turn over, the strategies you will learn, will be able to be implemented in your business to GROW! 
  5. I Can’t Get A Day Off – There’s 365 days in the year, and you just need to find one. If it’s a priority, then you’ll find a way. If it’s not then you won’t. Trust me, you will be grateful once you’re there and you are filling your mind with tonnes of awesome strategies to massively grow your business! Regret is a terrible thing, and I dont want you to regret not attending this once a year event!
  6. I’m A Sole Operator, I Don’t Have Staff – Look, unless you want to spend the rest of your life chained to your business, never able to go away, always having to be at work; then one day you will need staff! To get to that point, you need to GROW. You will learn how to do exactly that at this event!
  7. I Have Kids To Look After – The events arent until September, so youve got plenty of time to find someone you can trust. Friends, family, your neighbours…. just find someone and make it a priority to be at this event!

  8. I Already Know This Stuff – On the day, I’m going to be covering content from Psychology to Social Media. From Bots to Memberships… PLUS so much more! Whatever you know, and whatever your level of sophistication, I can promise you that you are still going to learn a tonne of new and awesome content! Don’t take my word for it though. Watch the video at the bottom to see for yourself what others think!
  9. My Dog Will Be Sick That Day – Plan ahead… or bring them with you! Whatever it takes, make sure you’re at this event!

If your now convinced and you’re ready to get your ticket, then click here now before the tickets are all gone…

If for some crazy reason, you’re still not convinced, then watch the video below and then get your tickets!

Be awesome and I’ll see you at the Event!

Billy.

P.S Did I mention that Melbourne is almost SOLD OUT! Click here to get your Tickets now! 

How I Got 249 New Clients For One Salon In 18 Days

Every business needs two types of marketing – Client Nurture Marketing, or in other words, marketing to your existing database…

… and marketing to new Clients! 

Most salons are good at marketing to existing Clients, but they struggle getting new people in the door to fill the rooms!

The thing is, most people are so jaded by businesses and salons these days, and it takes a lot for someone to trust you on what you say!

It seems that now there are only 3 ways to overcome this. You can:

  1. Provide tonnes of social proof (testimonials and referrals)
  2. Be insanely good at writing ads or;
  3. Provide a low barrier to entry (LBT) offer that allows new clients to dip their toes in the water, and see for themselves how good you are, without a massive commitment.

I teach my Inner Circle Clients to always look at LBT’s around the $20 – $40 mark, and make sure that the service you offer, is something they’re going to remember and come back for.

It’s not a bad thing to use an LBT to get people in…

It IS a bad thing to constantly discount in order to keep people coming back.

Will you get bargain hunters from this strategy?…. Sure, you’ll get a couple.

But you will also get a tonne of great new clients that will keep your salon full, pumping… and the cash register ringing! 

Check out this video showing how I used this strategy to get 249 New Clients in only 18 days for one Salon!

Be awesome.

Billy.

Strip. Lift. Extend… (The Good, The Bad, The Ugly of Lashes)

So you probably thought i was about to blog about some sort of weird dance move?

My current status: Sitting in the car with my hubby driving, kids in the back arguing over Katy Perry….. Me in the front with noise cancelling earphones in, blogging!

…Who said being a BossBabe was glamorous!?

Now, the point of the blog. LASHES!!!

As a lash salon owner, I am always asking clients the same questions to determine whats best for them, and what style of lashes they would like.

The answers are always so different, yet they all want the same thing. To improve on what they already have and to make their eyes more attractive than what they already are.

Now im sure I’ll get flogged for saying this, BUT natural isn’t always best. If everyone was happy with how they looked naturally, there would be a lot of us without jobs.

Im happy to say that we help women feel better about themselves. Its truly amazing the confidence a lash treatment can give a girl. That look they give when they first see their new lashes, the confidence that immediately brings…

They feel sexier, prettier and more glamorous! Its truly breathtaking!

Soo, what options does a girl have? Im going to make this super simple, so you can decide whats right for you!

STRIP

The old faithful lashes. They come in huge variety of styles, lengths & brands. Some natural, some look like blinkers – but theres one for everyone! From around $12.95-19.95, they are easily applied and last 12-24hrs. Great for nights out with no commitments. A one night stand if you wish!

LIFT

Next level commitment – The lash lift!

Using silicon rods, the lashes are lifted from the root and “permed” – Thats really the easiest description to use – Unless you want a really technical list (didn’t think so).

You will most likely fall asleep while the treatment is being done as it’s super relaxing. After the lift, your technician should recommend a tint & some lash botox (no needles) to make it really pop!

Results last up to 8-10 weeks. You can wear as much mascara as you like with these (thank God) and there is no maintenance! The only downside to this is if you have super short / sparse lashes, as the results will not be as good.

EXTEND

Full commitment, lashes for days – celebrity style!

Move over Kim Kardashian, you’re no longer the lash queen! Lash Extensions have quickly become the hottest must have treatment since botox and lip fillers… Without the massive price tag!

With individual and volume options available, unlimited length & style options; Eyelash Extensions add length and volume to your natural lashes and are very easy to maintain. Refills are required every 2-3 weeks to “fill in” the lash gaps from natural shedding and they’re fabulous if you like to wear minimal makeup & look “done” every day!

The downside is that you cant wear mascara – not that you’d need it!

Really, there is no bad & ugly, unless you go cheap & nasty….. but that is a whole other blog!

Lash Love,

Desiree xx

P.S – To chat about any of these services in salon, hit the links below!

Lash Lift – https://goo.gl/ynHmUk Lash Extensions – https://goo.gl/zkB5EB


Have you got your Salon Growth Seminar ticket yet? 👉🏻Click here NOW!