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THE WORDS NO PARENT WANTS TO HEAR FROM THEIR CHILD

(A TEARJERKER) 😥

On Saturday morning, I had plans to meet my Team at Coaching HQ and deliver SALONGROWTHCON flyers to nearby salons…

The task was a simple one… let’s meet up, head to the salons, drop in some flyers, build awareness of our SALONGROWTHCON event, and then be home mid afternoon.

I woke up on the Saturday morning and said to my wife ‘so what’s the plans today?’

She told me she was taking our two boys (Jack who’s 6 and Oscar who’s 11 months) to see the Easter Bunny.

All is well in my mind… I mean, what kid doesn’t love seeing the Easter Bunny, right?

So I get ready to go and meet the Team, and then just as Im about to leave, Jack turns around to me and says ‘where are you going Daddy? You’re not going to work are you?’

I told him I was and that I’d be home again in the afternoon.

‘But Dad, I never see you anymore and we never do things together like we used to!’

My heart broke into a million pieces!

I have been working really long hours lately to get this SALONGROWTHCON event off the ground, and much like he misses me… I miss my family too!

I told him that I was going dropping off some things to different shops today and he could come with me if he wanted to!

He jumped at the chance and with a resounding ‘YES’, he ran upstairs to get dressed!

Whilst he was getting dressed, my wife said to me ‘You know Bill, last night, Milli (his cousin) said to him ‘what time is your Dad getting home?’

His reply “Not until late. I never see my Dad anymore!’

Again, my heart was crushed! I was devastated!

It played on my mind all day as the two of us went all through the Gold Coast dropping flyers off and saying hello to salons. We chased Pokemon together, stopped in and had burgers, I chased him around some of the shops playing tag…

… and generally tried to make it as fun and memorable as possible!

We had a great day together, but it did remind me how hard it is for business owners everywhere, every single day who try to pursue their dreams, whilst still trying to be their for their partners and children!

It is such a hard thing to do, and so hard to not have parent’s guilt!

For me, I know this is short term and I know that once we complete SALONGROWTHCON, and it’s a huge success, I can better provide for my family, their lives will be better for it and I can make sure I make up for the lost time with them.

Im a great Dad I think, and I always try my hardest to not only be there for them, but to set an example also about what it means to follow your passion, work hard, never give up and achieve your dreams!

I just think sometimes I need to remind myself of that, especially when confronted with it head on like I was with Jack.

I wanted to write this today as a shout out to all the entrepreneurs out their who know what it feels like to have this guilt, and to let you know that it’s ok.

There are many, many people who have it too, but as long as you are 100% present when you are with your loved ones, you have good intent, you are trying your best and they know you love them…

Then keep going!

You will be the role model one day that they look up to for the rest of their lives!

Be awesome,

Billy!

P.S Here is a video of Jack and I at the end of the day

Dear Salon Owner…

After working 10 years in the industry, starting my own franchise system and opening 15 salons…  in January 2018, I started my new journey in business coaching.

As I write this letter in January 2019, it’s now been 12 months, since beginning this venture, and the lessons I have learned in this time, have been INCREDIBLE!!

You see, when you work with over 100 salon owners at such an intimate level, learning all about their numbers, their staff, their dreams, their goals, their kids, wives, husbands… and even their pets…

… you start to pick up on the things that are unique and different, but also the things that are ALWAYS consistent – no matter who it is and what business they’re in!!

So I sat down late last year and wrote down all the consistent things I see with the majority of Salon Owners…

  • Mindset and Self Doubt: Almost all Salon Owners I speak to, have MASSIVE goals and dreams, but have been told in the past, or have consistently told themselves in the past, that they’re not good enough, they’re not smart enough, they don’t have what it takes, they’re going to look silly if they try… and most Salon Owners believe it. 

THE TRUTHS

  • Work/Life Balance: Across every single person, the biggest complaint I get is that as a Salon Owner, they cannot get time for work/life balance. Whether it’s more time with the kids, more time with the partner, more time with friends, more time for themselves – most don’t get it, and don’t know how to change it! Most want to get off the tools, make more money and do more to enjoy their lives instead of always being in the salon! 

  • Profit: The sad reality is that most Salon Owners right now, don’t make profit, or are barely making ends meet. Worst of all, most have been like this for so long, and they are just stuck on this hamster wheel, working their backside off, but never getting the deserved rewards.

  • Marketing: 99% of the Salon Owners I come across see marketing as their biggest challenge. They get advice from all the wrong places, waste tonnes of money, and then end up dejected, defeated and back at square one… with less money in their bank. Because of this, most don’t know how to effectively grow their business, which means no profit, which means no work/life balance and negative mindsets! 

THE SOLUTION

After finally putting all this to paper, and recognising the truth about the majority of Salon Owners, I wanted to help – but on a…

  •  BIGGER SCALE, 
  •  With MORE EXCITEMENT and;
  •  WAY MORE FUN THAN EVER BEFORE….

… and by bringing the very best minds on SALON GROWTH, to ONE single location, to deliver their VERY BEST content and give every Salon Owner who attends, the VERY BEST SHOT to make this year, their best year EVER!!

Empowering Salon Owners with business knowledge is one of the most important challenges facing the industry today and so it is critical we create resources and events that support Salon Owners to succeed!

YOU’RE INVITED

SALONGROWTHCON 2019, was created exactly for this reason, and so I want you to join me, along with 1,500 other Salon Owners, who are fired uppumped and ready to take MASSIVE action at this HUGE two day event!

This event is guaranteed to change your business and your life, so do not hesitate and do not miss out! Tickets will sell out!

Be awesome,

Billy

CLICK HERE TO GET YOUR TICKETS NOW

Your Dreams Can Come True!

5 years ago I put a post on Facebook inside a Beauty Therapist group asking if any salon owners would be interested in having some sales training.

I got over 200 comments saying yes, but excitement soon turned to extreme disappointment!! 😓

Apparently somebody saw the post as inappropriate, and without hesitation, the admins took it down… BEFORE I could confirm people’s details!

In between the period of time I posted and it was taken down, I had already booked a location in Melbourne and had spent money on the deposit. (Foolish I know, but I was excited!) 😆

I was so disappointed when I could no longer access these people’s details, and worse than that, I wasn’t allowed to repost and ask!

I managed to salvage some of the names, and I pushed forward anyways – I’d already paid money out after all!

30 days later after scrambling madly to get some people to attend and at least cover costs, I hosted my first ever sales training in Melbourne, with 25 people in attendance. 🤗

Last year I upped the ante, and hosted 7 seminars in Auckland, Christchurch, Sydney, Melbourne, Brisbane, Perth and Adelaide.

Each event had around 50 – 100 people attend, which was a step up from the Sales Training events I had been running.

This year, I decided to MASSIVELY increase the size and scale, and I will be hosting SALONGROWTHCON in June for 1,500 people!! 🤩

From 25 people in a small hotel in Melbourne, to 1,500 people inside a massive arena at the Gold Coast Convention Centre with a HUGE international celebrity speaker…

… all within 5 years.

If you want it bad enough, you will make it happen – no matter what! 👊

Create your dream, work hard, persist, learn from failure, persist some more and make your dreams become a reality!

If I can do it, you can too! ♥💙💜

Be awesome,

Billy ‘I’m Excited’ Rickman

P.S If you haven’t yet entered the competition to win one of THREE prize packages for SALONGROWTHCON, worth over $2,000 each – including flights, accomodation, meet and greet with the celebrity speaker, and sooo much more – then click the link below now!

-> https://www.facebook.com/…/a.7035844464091…/1795539653880334

We’re Giving Back and Helping The Kids!!

We thought long and hard about which charity to partner with for SALONGROWTHCON, and we couldn’t go past…… Bravehearts! 

Did you know that Bravehearts is Australia’s leading child protection organisation?? 

Well, they are, and this is part of the reason why we chose them to be our partner.

The thing is, nearly all of our team here at Billy Rickman Coaching are parents, and so the thought of a single child being hurt, hits really close to home for us!!

…And with 1,500 Salon Owners attending SALONGROWTHCON, we wanted to make sure we took advantage of this many people in one place, and make sure we were able to give back from the event, especially with a cause we all so strongly believe in.

I actually got the chance to meet the Bravehearts Team today and also their loving mascot, Ditto! (Click play below…)

Being loving parents ourselves, it just made sense to partner with those who are doing the most to not only fight for the children of Australia, but also educate them, so they feel like they have a voice if anything ever happened to them!

We are so proud and so excited to work alongside Bravehearts for SALONGROWTHCON, and we can’t wait to raise some fantastic awareness and money for such an incredible charity.

Thanks Bravehearts for all the amazing work that you do!

Be awesome,

Billy.

CLICK HERE TO GET SALONGROWTHCON TICKETS NOW!

Why I Created SALONGROWTHCON… And Why YOU Need To Be There!

My Mission: To Make Hair and Beauty Salon Owners Love Business As Much As They Do Hair And Beauty!

In a little under 3 months from now, 1,500 Salon Owners will be walking through the front door of the Gold Coast Convention Centre...

But how did we get to this point?

Well, in January 2018 I started my coaching program and in the first 12 months, we got over 100 Clients join us.

With this level of growth, and influx of clients, it didn’t take me long to identify that there were certain things in the hair and beauty industry that were broken…

… specifically – business skills, knowledge and business development.

You see, I don’t think that there are many other industries that come close to the passion that people have within the hair and beauty industry.

But the problem is, that passionate hair and beauty operators do not equal successful business owners. 

Just because you can cut hair well, or you can fix every skin concern known to man, it does not mean that if you open a business, you are going to succeed!

In business, you need much more than great technical skills…

… You need to know how to market, how to sell, how to lead your team, how to train, how to motivate, how to plan, how to balance a budget

In this industry, as passionate as we are, there are many many salon owners who can’t do these things…

… and worse yet – don’t know where to start!!

So at Christmas last year I had an idea…

… What if we held an event with all the best salon coaches, all the leading industry experts, all the people who had not only talked success, but had walked it too… 

… what if all of them taught what they know and passed it on to other salon owners at this one event??

Well, this is exactly what we have done and exactly what we have put together.

SALONGROWTHCON was born to service a need – to fill a void in the industry. To teach Salon Owners not about haircuts or colours, or about facials and waxing…

… It’s to teach Salon Owners about business – and the amazing opportunities that await them if they simply make a commitment to learn more about sales and marketing and leadership!

Abundance awaits every salon owner in the world, if they shift their focus away from their trade, and move it into the world of salonpreneurship.

We have 23 of the very best speakers over two days (June 15 – 16) on the Gold Coast, and I urge you to come and attend. 

If you’re worried about money, then make a commitment to find it. We even have payment plans now, where you can pay it off for only $65 a month!

Can’t afford flights or accomodation? We have packages available for you to save on that too! 

I want you there and I want you to succeed. So come and join me, 23 other speakers and 1,500 Salon Owners for one weekend that will CHANGE YOUR LIFE!

If you haven’t yet got your tickets, head to https://salongrowthcon.com to get yours before they’re all gone! 

I can’t wait to see you there. So until then, be awesome,

Billy!

CLICK HERE TO CHECK OUT THE SALONGROWTHCON SITE!

I’m Giving Away 100 FREE Bots!!

Do You Want One?

One of the most popular things we do for people is build their Bots… Why?

… Because they make money…. a LOT of MONEY!

But if you’ve read this far, and are saying to yourself, ‘Wait, wait Billy… what the heck is a Bot?’

Well, they’re only the most EXCITING and effective marketing strategy you can use in your business right now! 

Bots use Facebook Messenger to chat to your clients… delivering your marketing message, in a customised and personalised form, straight into their Messenger inbox… all on autopilot!

We’ve created Bots for hundreds of Salons, Spas and Clinics, and have achieved over $30,000 in 24 hours from ONE single Bot! 

(Ok, that’s not the norm…. buuut, 100+ bookings from a single Bot or ten thousand dollars from a single bot, is not uncommon in our circles!)

Image result for what gif

Starting to get excited? I would be…

We use Bots for:

– Competitions
– Product Launches
– VIP Nights
– Service Information
– Client Feedback

… and so much MORE! 

The problem seems to be though, that people either don’t know how to get started with them, or don’t know how to create an effective Bot that seriously CONVERTS into sales and bookings!

People see some of the hype online, then dabble in it themselves, only to get frustrated and deflated when it doesn’t get them results! 

We have literally created over 10,000 Bots now for salons, and we know what doesn’t work…

… But most importantly, what DOES WORK!

So will all this being said, I wanted to give you the chance to try it for yourself – I want you to get RESULTS from Bots! 

So here’s the deal:

For the next 100 people to grab a ticket to my SALONGROWTHCON event this June, I’m going to GIVE you (that’s right, I said GIVE you) one free Bot build, normally valued by itself at $1,500!!

… And to make it even sweeter, if you’re one of the first 50, I’m going to also throw in a FREE Facebook Ads campaign, created by our insanely talented digital marketing team here at Coaching HQ. 

SALONGROWTHCON is going to be the biggest hair and beauty entrepreneurs event ever, and if you grab your ticket today, I’m going to GIVE you a Bot for FREE! (and maybe even a Facebook Ads campaign, if you act quick enough).

If you follow our strategy for Bots, then the small investment you need to make on your ticket purchase today, should actually end up paying for itself…

… So make sure you click the button below right NOW and get your ticket! 

There are only 100 of these Bots to give away, so you need to act FAST! 

Follow these 5 steps…

Step 1 – Click here to go to the SALONGROWTHCON Page
Step 2 – On The SALONGROWTHCON Page – Click To Book Your Ticket
Step 3 – Submit Your Details
Step 4 – Wait For Us To Call and Book In Your Bot Build
Step 5 – Get Bookings and Make Money In Your Business!

Click here, to take one of the 100 FREE Bots… this could be that one thing you’ve been waiting for that changes your business!!

Be awesome,

Billy “Get Your Free Bots” Rickman.

The Clock Is Ticking… ⏰

You asked for it…

Payment Plans Are NOW Available For SALONGROWTHCON… But You Only Have a LIMITED TIME! Read On…  

Yesterday, we asked the question…

If you don’t yet have your SALONGROWTHCON ticket, what is the main reason why?’

Overwhelmingly, the feedback came back with, that some people just couldn’t afford it right now…

… and so we wanted to find a SOLUTION for you!

We worked hard overnight to get it all done, and now we have payment plan options available PLUS one other thing that you are going to LOVE! 

So here’s the details with the payment plans:

– You must commence your payments in March
– Payments are 3 x equal monthly payments
– Available for all ticket tiers

… How awesome is that!! 

There is also one other AMAZING thing we have added, that’s not only going to save you money, but also…

… allow you to bring other people along with you to share in the experience!!

We have now added an on top offer when you purchase your ticket, that allows you to get 50% OFF on extra tickets! 

Once you purchase your ticket, you will now go to a brand new on top offer page, where you can add up to three tickets to your order for 50% OFF!!

I want you at this event, and I want you to be able to share the memories and valuable content with other awesome people…

… so seriously, what are you waiting for??

Go to https://salongrowthcon.com/the-details now to grab your tickets.. and you can take advantage of these amazing new offers!!

Click here to book your tickets now, but HURRY…

… This is only available for a LIMITED TIME, and won’t be around for long!

Be awesome,

Billy ‘Getting So Excited’ Rickman! 

CLICK HERE NOW TO GET YOUR TICKETS!

My Prophecy: The RISE Of Artificial Intelligence!

This blog may just freak you out!!

For the past 18 months, Ive been banging on about the power of Bots! (NO, this isn’t another Bot episode 😋)

Whenever someone tells me they don’t work, or they’re just a fad, or they don’t like them…. 

… My response is ‘what… you don’t like money?’ 🤑

But seriously, this is the truth. 

Bots make my clients more money, get more bookings and build more profitable businesses, than any other single marketing tool…. BY FAR!

And now, things just got even more serious….

Artificial Intelligence is now starting to creep into the marketing world in a BIG way, and you can now create a Bot, that not only replies to your messages and promotes your business…

… But it can LEARN to be exactly like you, talk like you, think like you, and effectively be you! 😲

What does this mean for your business? 

Well, it means that you will no longer have to spend all night replying to messages. 

Or miss a booking because you took too long to reply. 

Or not give the information to the client that they want, when they want it.

A bot is one thing, but now training it so that it learns to talk and respond exactly like you…. well that is next level! 😎

Tune in to Episode 90 of the Billy Rickman Show, as I talk about how artificial intelligence, may soon play a MAJOR part in your business success! 👊🏻

Some ways to tune in:

Here’s a few different ways to catch the episode:

-> Listen on iTunes (Apple)

-> Listen on Spotify (Android)

Be awesome,

Billy

P.S If you haven’t yet checked out the SalonGrowth Con website yet, then make sure you click below! 

CLICK HERE TO CHECK IT OUT!!


Accomodation For SALONGROWTHCON, Confirmed!

The SALONGROWTHCON Team, are so excited to announce that we have secured an amazing deal with the stunning Star Grand, Gold Coast!!

We have established for all SALONGROWTHCON ticket holders, 15% off the Best Available Rate at the time of booking, in their beautiful casino hotel!

This deal also extends for 3 days pre and 3 days post, so now you can make an entire week out of your SALONGROWTHCON experience!!

If you have already purchased tickets, or would like some more information, then click here to email us and we will get back to you ASAP! 

If you haven’t got your ticket yet, then do not miss your chance to get in early and SAVE $100 on your ticket with our Early Bird special offer!

CLICK HERE to find out all about the event, and to grab your ticket today! 

Be awesome ALWAYS,

Billy.

CLICK HERE TO CHECK OUT THE DETAILS!!

What Are You Famous For?…

…It’s Not Customer Service.

You know that steakhouse that’s 45mins away, but you drive to it every time anyways because it’s the BEST!!

Or, that coffee house that you drive 15mins out of your way for every day, because NOBODY does an Espresso like they do!

How about that Mechanics that you drop your car into twice a year…

… that’s located over an hour away…

… because they are AMAZING at servicing your type of car! 

I could go on and on with more examples of where people will go out of their way for businesses that are famous for something specific…

.. and you know what else people do, other than just going out of their way?? 

They PAY MORE too! 

Yep, people will pay more and travel further to any business if they are famous for it.

So that begs the question for you and your business…

… What are YOU famous for?

Before going any further, there are 3 answers I want you to dismiss straight away because they are not the right answers…

1. Customer Service

2. Friendliness

3. Education

Why do I want you to dismiss these?

Because you have to be EXCEPTIONALLY great at these things to actually be famous for them.

A lot of business owners are kidding themselves when they say their customer service is what they’re famous for.

Remember that being famous for something has two effects:

1. Your customers travel waaaaay further than normal to visit you

2. Your customers will pay waaaaay more for your product or service.

So ask yourself again, does your customer servicefriendliness or education get your customers to do both of those things above??

If you’re being honest, then the answer is probably no…

… which means you need to think harder! 

The most successful salons I know are FAMOUS for their Balayage. 

They do it differently, more effectively, with better results, that last longer…

…and therefore people drive for miles to get it done there, and they’re willing to pay a PREMIUM!!!

… The same goes for Injectables or Needling or Functional Workouts or other specialist treatments!

So here’s what you need to know.

Businesses that are FAMOUS for something, win.

Every day, every time.

So what are you famous for? If nothing, then sit down, figure it out and find something.. 

.. and you too will win at the game of business! 

Be awesome, 

Billy.

P.S If you haven’t yet checked out the SalonGrowth Con 2019 yet, then what are you waiting for??

Click here RIGHT NOW to check out the details!