5 Ways That Dwelling Is Killing Your Business

… and why you need to stop.

The other day, someone asked a question of whether they should call out their competitors for buying cheap products overseas when they purchase theirs locally.

The answer is that both options have pros and cons, but the number one thing you shouldn’t do is dwell on the decision

You either do it. Or you don’t. 

Dwelling on decisions and stalling on action, can be the number one thing that causes your business to stall, and here are 5 reasons why:

1. It distracts you from your bigger goals – Every business should have one or two major goals that they are trying to achieve at any given time. The major goals in your business are those that will make the biggest impact and move the needle the most. Often times, the decisions we dwell on, are not those in relation to the major goals and they are usually smaller decisions that are not overly impactful in the greater scheme of things. Dwelling on these, takes you off course, and ends up causing you to lose focus on the things that are most important. 

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2. It uses up cognitive resources – We all know that as an entrepreneur, most days you come home from the day exhausted and fatigued. Depending on your industry, it can be physically, mentally or both. The thing is, we only have a finite reserve of energy and we want to make sure that we are using our energy for the things that are serving us to reach our goals. Using mental energy to dwell on decisions is never going to benefit your productivity and it will almost certainly end up delaying your results.

3. You miss other opportunities – The Reticulator Activator System (RAS) is a bundle of nerves at our brainstem that filters out unnecessary information so the important stuff gets through. Basically, it’s the reason why when you buy a new car, all of a sudden you see the same car everywhere! The RAS is tuned into filtering out things that are important and things that aren’t. When you focus on something, the brain sees it as important and looks for other things related to that. If it’s not your focus, then the brain filters it out. When you are dwelling on decisions of the past or stuck in dwelling on a current decision, your brain is focused on that, and is missing the countless other opportunities that are passing you by on a daily basis! 

4. You lose momentum – Momentum is hard to get and easy to lose. Momentum is also the thing though, that when you do have it, it will turn you into a business superhero! For momentum to take place, it involves two ongoing steps – keep taking action and keep getting results… whether they are small or big! You cannot get, or be in momentum when you’re standing still. So whilst you’re stuck or you’re dwelling on a decision, you are in effect standing still and definitely out of momentum. 

5. The moment passes – An opportunity can sometimes be fleeting. Becoming a YouTube star when it was first launched. Executing on email marketing before it got saturated. Buying a house in an area before it booms. Opportunities come and go, but real opportunities usually don’t last long and are either taken by someone else or the market catches up. Whenever you dwell on a decision, just know that the opportunity you’re dwelling on, may just pass you by. 

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I hope this convinces you to start making bolder and more swift decisions. You’re never going to get it right 100% of the time, but I can promise you that you will achieve more, get more gains and get closer to your goals by being a rapid and decisive action taker, instead of dwelling on your decisions. 

Be awesome,

Billy.

P.S If you are still being indecisive about SALONGROWTHCON, then become a better decision maker starting today. Go to www.salongrowthcon.com now and get your ticket. 

This is a decision you will not regret making! 

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There are now only limited tickets left and tonight at MIDNIGHT, all ticket prices go up by $100 each!

If you haven’t grabbed your ticket yet, or if you’re still thinking about whether or not you should go, make sure you get your ticket NOW! 

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I’ve already poured over $350,000 into this year’s SALONGROWTHCON event (and the number continues to climb…)

Which might seem totally insane…   

I’ve had people ask me WHY

“Why would you dump that much cash on ONE event?” 
Because… I believe in you!

Because…I want you to feel the POWER of putting thousands of salon owners in a room together, learning from each other for two jam-packed days! 

Because…I want you (and your business) to come away forever CHANGED.

Because…I want you to experience that defining moment where you see the HUNDREDS of salon owners making serious changes to their life…
…and you truly realise that you can do it too.  

I believe in you that much… 

I hope you’ll join me on the Gold Coast in a few weeks…I can’t wait for you to see all the amazing stuff I have planned for you!

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Be awesome,

Billy ‘I’ll See You There’ Rickman

P.S Clicking the button and committing today, may just change your tomorrow forever!

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Trust Me: This Matters… A Lot!

There was a time not so long ago, that I was so broke I couldn’t afford to put milk on my cereal.

Yep thats right, one morning I had to choose between putting milk on my son’s cereal or my own because I couldn’t afford any more milk. 

Of course I chose his, and that morning I had water on my Weet-Bix, and this story always serves to remind me of how bad things were… and how far I’ve come.

What happened at the time, was that somebody I did a business deal with, really screwed me over and left me with hundreds of thousands of dollars in debt because of their failure to pay. 

I had stupidly signed an agreement as a guarantor on a contract and when they fell through, I was left with all the debt! 

The more I am in business, the more I realise these things happen, and as much as we try to control things and protect ourselves, some times we just learn lessons the hard way.

I’ve wrote about this story a few times in more detail, but the point of this blog today is not about what happened in this moment, but about what I did to come back.

One of the things Im passionate about in entrepreneurship is being a problem solver. 

In business, I’ve never met a successful person yet that didn’t have an innate ability to look at any problem in the business – no matter how big or small – and always have the mindset of ‘let’s find a way to solve it.’

I think by-in-large, this is what separates successful entrepreneurs from those that don’t make it.

I posted on my Facebook page about this last week, and it amazed me how many people reached out and told me how much it hit home!

This mentality goes for anything in business. For example, if you found your new perfect location or you need to make an extra $20,000 this month.

Successful people don’t look at opportunities or targets and say I cant make it happen… they instead look at them and say how do I make it happen?!

This mindset and this way if thinking is exactly what I had at my worst moment, when I couldn’t afford milk, and it’s what allowed me to keep going and move forward to get myself out of it.

I never once thought that I couldn’t make it happen, I just constantly kept asking the question ‘how do I make it happen.’

I kept asking it until I found a way.

If there is anything you want or need in your business right now, and you think it’s out of reach, maybe you’re just saying the wrong thing. 

Maybe you’re not asking yourself the right question.

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Instead of saying you can’t make it happen, start asking yourself ‘how can I make it happen’ and I promise you, your business will start to thrive.

You can start with with this mindset straight away!

If you’re wanting to come to SALONGROWTHCON 2019 because you know how much it will benefit you and your business, but you’re saying that you can’t make it happen…

Then flip it right now and ask instead ‘how can I make it happen?’

Become a problem solver in business, and keep going until you find a way.

Be awesome,

Billy.

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