… and why you need to stop.
The other day, someone asked a question of whether they should call out their competitors for buying cheap products overseas when they purchase theirs locally.
The answer is that both options have pros and cons, but the number one thing you shouldn’t do is dwell on the decision.
You either do it. Or you don’t.
Dwelling on decisions and stalling on action, can be the number one thing that causes your business to stall, and here are 5 reasons why:
1. It distracts you from your bigger goals – Every business should have one or two major goals that they are trying to achieve at any given time. The major goals in your business are those that will make the biggest impact and move the needle the most. Often times, the decisions we dwell on, are not those in relation to the major goals and they are usually smaller decisions that are not overly impactful in the greater scheme of things. Dwelling on these, takes you off course, and ends up causing you to lose focus on the things that are most important.
2. It uses up cognitive resources – We all know that as an entrepreneur, most days you come home from the day exhausted and fatigued. Depending on your industry, it can be physically, mentally or both. The thing is, we only have a finite reserve of energy and we want to make sure that we are using our energy for the things that are serving us to reach our goals. Using mental energy to dwell on decisions is never going to benefit your productivity and it will almost certainly end up delaying your results.
3. You miss other opportunities – The Reticulator Activator System (RAS) is a bundle of nerves at our brainstem that filters out unnecessary information so the important stuff gets through. Basically, it’s the reason why when you buy a new car, all of a sudden you see the same car everywhere! The RAS is tuned into filtering out things that are important and things that aren’t. When you focus on something, the brain sees it as important and looks for other things related to that. If it’s not your focus, then the brain filters it out. When you are dwelling on decisions of the past or stuck in dwelling on a current decision, your brain is focused on that, and is missing the countless other opportunities that are passing you by on a daily basis!
4. You lose momentum – Momentum is hard to get and easy to lose. Momentum is also the thing though, that when you do have it, it will turn you into a business superhero! For momentum to take place, it involves two ongoing steps – keep taking action and keep getting results… whether they are small or big! You cannot get, or be in momentum when you’re standing still. So whilst you’re stuck or you’re dwelling on a decision, you are in effect standing still and definitely out of momentum.
5. The moment passes – An opportunity can sometimes be fleeting. Becoming a YouTube star when it was first launched. Executing on email marketing before it got saturated. Buying a house in an area before it booms. Opportunities come and go, but real opportunities usually don’t last long and are either taken by someone else or the market catches up. Whenever you dwell on a decision, just know that the opportunity you’re dwelling on, may just pass you by.
I hope this convinces you to start making bolder and more swift decisions. You’re never going to get it right 100% of the time, but I can promise you that you will achieve more, get more gains and get closer to your goals by being a rapid and decisive action taker, instead of dwelling on your decisions.
This is a decision you will not regret making!