…It’s Not Customer Service.
You know that steakhouse that’s 45mins away, but you drive to it every time anyways because it’s the BEST!!
Or, that coffee house that you drive 15mins out of your way for every day, because NOBODY does an Espresso like they do!
How about that Mechanics that you drop your car into twice a year…
… that’s located over an hour away…
… because they are AMAZING at servicing your type of car!
I could go on and on with more examples of where people will go out of their way for businesses that are famous for something specific…
.. and you know what else people do, other than just going out of their way??
They PAY MORE too!
Yep, people will pay more and travel further to any business if they are famous for it.
So that begs the question for you and your business…
… What are YOU famous for?
Before going any further, there are 3 answers I want you to dismiss straight away because they are not the right answers…
1. Customer Service
Why do I want you to dismiss these?
Because you have to be EXCEPTIONALLY great at these things to actually be famous for them.
A lot of business owners are kidding themselves when they say their customer service is what they’re famous for.
Remember that being famous for something has two effects:
1. Your customers travel waaaaay further than normal to visit you
2. Your customers will pay waaaaay more for your product or service.
So ask yourself again, does your customer service, friendliness or education get your customers to do both of those things above??
If you’re being honest, then the answer is probably no…
… which means you need to think harder!
The most successful salons I know are FAMOUS for their Balayage.
They do it differently, more effectively, with better results, that last longer…
…and therefore people drive for miles to get it done there, and they’re willing to pay a PREMIUM!!!
… The same goes for Injectables or Needling or Functional Workouts or other specialist treatments!
So here’s what you need to know.
Businesses that are FAMOUS for something, win.
Every day, every time.
So what are you famous for? If nothing, then sit down, figure it out and find something..
.. and you too will win at the game of business!
P.S If you haven’t yet checked out the SalonGrowth Con 2019 yet, then what are you waiting for??
Click here RIGHT NOW to check out the details!