7 Things To Watch Out For When Going From A Single Site To Opening Multiple Salons…

In December 2009, I officially opened my first XY Skin and Body Specialists Salon in Mandurah, Western Australia… well in actual fact, it was called XY Body Treatments back then.

We did all sorts of things, and wanted to be a one stop shop for any person’s beauty needs. We offered Pevonia Facials, Massage, Pedicures, Waxing, IPL, Peels, Shellac… you name it, we did it.

We even did all areas of Body Piercing!

To say that the first 12 months was a success, would be an understatement!

The business exploded, and we were fully booked all the time, with a pretty serious amount of cash hitting the bank each day.

In my personal life, I had become engaged to a girl, Ash – (who is now my wife) and she had grew up in WA. Her family was there, and she had said that she would never leave.

This was important, because all of my family was in Queensland, and I had been away from them for 10 years at this point!

One day though, that all changed, when out of the blue she told me that she would be happy to move to QLD.

I couldn’t get organised quick enough, and soon enough, we were on the plane, bound for our new life in QLD.

Before leaving, I had put plans in place to allow a Manager to run the business, and I had no doubt that it would continue on as it had been… busy and profitable!

I had engaged a business coach called Evan Kolbe in previous years, and he specialised in business systems. I was confident that the systems I had put in place through Evan’s teaching would do the job, and I could get cracking on opening my second site in QLD.

I did just that, and the second one opened not long after I arrived. It went ok, and shortly after, some friends and I were talking about them opening one under a franchise model in Newcastle, NSW.

Things were going good, and it was an exciting period of growth… until things started to go south.

My first salon started dropping massively in sales, we were getting online complaints more frequently, the other two salons seem to be stagnating, and I was working harder, with longer hours and having more stress, than I’d ever faced before.

Luckily, I did end up navigating through these challenges, and ended up opening 12 franchise sites… but there were 7 massive lessons I had to learn, that I wish I knew before starting out.

These are my warnings for what you need to watch out for if you’re thinking of going from a single site, to multiple locations.

1.Finance – Make sure you have enough money in the bank to cover at least 12 months worth of operating expenses in the new business. The worst thing I did, was not having enough working capital in the bank to launch and build the second site properly. This meant, I dipped into the profits that my first site was making, and soon left it without enough resources to continue the growth and performance that I relied on! I went from having one cash cow making heaps of profit, to two average salons with little profit. Before opening a second site, you must be able to operate the new salon as its own business WITHOUT having to lend or borrow from your other business.

2. Systems – As I mentioned earlier, when I left my first site to open my second, I felt I had done enough with my systems to keep the business tight, and operating effectively. I was wrong. I can not emphasise enough, just how tight your systems need to be before you go on to operate multi-sites. Everything from how you answer the phone, to how you greet a client, how you put stock away, how many mls of product you use for each product (yes, I said mls), scripts for rebooking, scripts for retail, KPI’s and how to achieve them, how to say farewell, how to do follow up calls, how to put a transaction through, how to clean (yep… HOW to clean), how to do end of day, how to do start of day, what are the uniform standards, how to handle complaints, what should a Manager be doing each minute of every day…. and the list goes on and on. Here’s the test – Get a friend or a partner to come in and read through your systems. If there is anything in them that they, as someone who isn’t in the industry, can’t understand, then you haven’t yet simplified your systems enough… and/or they aren’t thorough enough. You want your systems so tight, that you can ask your baby brother to come in and run the salon, and they could do a reasonable job at it, solely based on the documentation and systems you have in place.

3. Staff – Remember that your staff will always behave their very best when you are there… and if you think they won’t drop the ball when you’re not there, then you are naive! Even the absolute best staff will drop their productivity and performance when you’re not there, so expect that this will happen. The truth is that when you open your second site, you will be putting so much effort and energy into that, that the staff in your first site will feel that they can take the foot off the gas. You need to make the time to ALWAYS keep checking in, keep holding them accountable, and having a Manager in place that you can trust with your life!

4. Training – Before you leave your first site, you want to make sure that your staff are trained so well, that they feel like professional athletes in your business! I cannot express it enough, how much you take for granted the impact that YOU as the Owner, has on the daily operations of the business. You just don’t realise how many fires you put out, how many questions you easily answer, how many things you ‘fix up’! Once you step out of the business, you need to rely on your Team to do all of those things with the same grace, ease and effectiveness as you do. This comes from training, training, training… and even more training. When do you know you’ve trained enough? When they know more about their role than you do, and can perform it better than you can!

5. Time – One of the biggest things to look out for is how you allocate your time. You will have a brand new baby with so many demands, and you will need to look after it like a baby if it’s going to survive. This means being there for it night and day. Feeding it (with money and resources) when it needs feeding. Making sure it doesn’t get into trouble by doing silly things! Doing all of these things is a requirement for the business, but it doesn’t mean that your other child (your other business) is just totally self sufficient. Nope, it’s still going to need feeding, still need looking after and nurturing. When you have one child, it’s easy. When you have two, it gets a whole lot harder, and you start to feel the pinch of your time being stretched. Thoughts of being cloned will start to emerge frequently, as you try to find ways of being in two places at once… but the reality is that you can’t – so something has to give! The only way you can navigate the ‘Time-Trap’ is to make sure points 1 through 4 above are checked and ticked off a thousand times over, and that you schedule every single minute of the day, so you are the most productive version of yourself that you can be.

6. Stress – You will become stressed. It is a fact. If you think that because you were successful in your first location, that you’re now going to breeze into your second… think again. The success of your first salon, could be down to it’s location, the clientele, the timing. The fact that you were there 60 hours a week and knew every Client’s name who walked in. The fact you had steady cashflow and time to plan marketing and promotions. ALL of this changes with your second site, and all these things you took for granted when you had one site, will become exposed when you have two sites to now deal with. This will cause stress and it will take it’s toll on your personal relationships, but if you have made sure to look after all the steps above, then you will reduce the stress you will face. You wont remove it, but you can reduce it.

7. Marketing – If you are thinking about opening a second site, then you better be sure that you are totally switched on with your marketing. One of the benefits of having multiple sites, is that in theory you should be able to create an annual marketing plan, and then basically use that for all your sites – simply change the contact details. If however, you don’t have your marketing sorted for site one, and you’re not confident in your marketing in site one, then all you will do is double the work you need to do to keep clients coming in the door for both salons. It will be like treading water in the middle of the ocean with an elephant on your back, until something gives and you drown. I urge you before you open a second site, that you make sure your branding, your Instagram, your Facebook, your Google Ads, your Direct Mail, your Email, your customer & lead follow up etc… are all proven, setup and working in the first site. By doing this and having these in place, it will allow you to open and build up each of your new sites much quicker, easier and WITHOUT the excessive amounts of stress that you may face if you don’t!

So I hope this helps. My story over the past 10 years, growing multiple businesses, is a more of a story of what not to do, than it is what to do.

Take these warnings as a guide, and use them as your point of reference, to always refer to before opening another location.

I know the temptation to grow is a hard one to ignore, but if you don’t take notice of these 7 warning signs, then you are either in for a long, hard and stressful road… or worse, you may lose it all!

P.S If you’ve loved this, then I’d love it if you hit that ‘share’ button and let other people know! It means the world to me! 🙂

How You Can BEAT Tiredness and Mental Fatigue!

During the last 3 months of 2018, I started to feel tired, I constantly lacked focus, I had NO energy and my normal motivation was missing in action! 
I had so much work on, and my thought was… 

“I need to work my way out… by doing more work!”

I started to make bad decisions, treat my body the wrong way, and didn’t take any time to think about what I was doing to myself! 

Over the Christmas break, luckily I listened to a Podcast episode that reminded me about who I was in the first 6 months of the year…

… How my mind was exploding with motivation and inspiration… and how my energy levels were always INSANELY HIGH! 

It made me take massive action immediately, and now 4 weeks on, I feel better than ever before… and ready to take on the world!

If you want to know how I did it, tune in to Episode 83 of the Billy Rickman Show Podcast!

Here’s a few different ways to catch the episode:

-> Listen on iTunes (Apple)
-> Listen on Spotify (Android)

Be awesome,




You can click the button below…


Why Do You NOT Take Action When You Should?

Two weeks ago, I sent a message out to nearly 2,000 people offering them a FREE 30 Minute Coaching POWER SESSION! 💪🏻

Around 1,200 of them clicked to learn more, but so few actually then clicked to go further and book! 😲

Of course there are reasons for this like…

They’re probably just going to try and sell me” OR “I’ve done this before somewhere else and got nothing!

… but mostly, I believe the main reason is because people are too scared to maybe look like a failure. 

… Or maybe they feel as though they might look silly. Or maybe they don’t think they’re big enough or worthy enough for coaching! 

This mindset and these LIMITING beliefs about yourself and your worth, are often the BIGGEST contributor to lack of action, and it is KILLING your ability to succeed! ☠

Click below and tune into Episode 82, as I go to a LEVEL 10 on this subject, and why you MUST break this cycle of inaction if you are going to succeed! 🏆

Here’s a few different ways to catch the episode:

-> Listen on iTunes (Apple)
-> Listen on Spotify (Android)

Be awesome,


P.S **TO TAKE ACTION AND BOOK YOUR FREE COACHING POWER SESSION, CLICK THIS LINK NOW! -> https://calendly.com/billy-rickman-coaches/30-min-strategy-power-session** 

What If You Fail?!…

Over the holiday period, I was catching up with a lot of friends and family, and since Im always at work, people were asking me…

‘What the heck have you been up to?!

We spoke about my family, sports, and I mentioned to a few of them that 2019 was going to be a MASSIVE year for my business! 

Excitedly I told them about SalonGrowth Con and how the goal was to have 1,500 people attend the event on the Gold Coast at the Convention centre, and to make it the biggest event ever staged in the industry!! 

Want to know what most people said?… 

But what if you fail?!’

You would be blown away by how many people said that to me, and genuinely, that was there first thought!

Can you believe it… there first thought was to think about FAILURE!! 

It got me thinking though, and it made me realise how many other people, especially in business, have their default thought as fear of failure! 

I explained this story in more detail today on a Facebook Live… and what my simple reply was to each of them that totally changes the conversation!

 Check it out NOW by clicking the video below! 

Be awesome,


Just before Christmas, I launched my Coaching page, and since then I’ve been inundated with Applicants who want Coaching! 👨🏻‍🏫

In the the past few days, I started working my way through the Applications, and I’ve been making tonnes of phone calls to people all over the world! 🌏

Speaking to all these people, has lead me to a MAJOR conclusion…

… Business Owners are FAR more likely to set ‘realistic‘ and achievable goals, than they are to set BIG goals…. that are maybe a bit of a stretch! ↔

What most people don’t realise though, is that setting realistic and achievable goals as a strategy has a MAJOR PROBLEM associated to it! 😬

The thing is, is that it’s human nature to ONLY put in just the right amount of effort required to achieve the goals you set, and therefore…

Setting Small Goals = Small Productivity and Output! 👶🏻

Setting BIG Goals, though = BIG Productivity and Output! 💪🏻

In my first podcast back for 2019, I talk about goal setting and the reasons why you should be setting your goals so BIG and so UNREALISTIC that it forces you to take MASSIVE action!

Here’s a few different ways to catch the episode:

-> Listen on iTunes (Apple)
-> Listen on Spotify (Android)

Keep being awesome,

P.S. Make sure you pre-register for SALONGROWTH CON 2019. CLICK HERE NOW!

[WARNING]: Only A Few Days To Wait…

As you probably already know, the FIRST EVER SalonGrowth Con LIVE, is due to take place in June this year! 

We have over 1,500 Salonpreneurs like you who are going to be hanging out on the Gold Coast with me, and Carissa Hill, Brigitte Benge, Larissa Mcleman.. and so many more!

That’s the good news. 

The bad news… we had so much interest when we announced the Pre-Registration, that I think we may SELL OUT!!

… so, that means if you’re the sort of person that waits and waits on things without committing, you may get locked out, and you won’t be able to come!  

And so here is your warning… We are going to offer the tickets once released, on a first come, first serve basis… and when they’re gone, they’re gone (FOREVER)!

So, here is what you’ll need to do: 

Step #1 – Go and learn about SalonGrowthCon here >>

Step #2 – Get on the waiting list by pre-registering your email

Step #3 – Keep your eyes peeled for the ticket sales launch due to go out very VERY SOON!!

Ok – that’s it for now. Go PRE-REGISTER NOW so you won’t miss out on getting your ticket!

Be awesome,

MUST READ: Why I LOVE New Year’s Resolutions…

I’m not sure whether it’s just because I’m getting a bit older now, and Im exposed to different content these days, but in my experience over the past few years…

“It’s been kinda cool to suggest you don’t make New Year’s resolutions…”

…. because you’re just gonna break it anyways, right?! Well, Im of the total opposite opinion… I think it should be MANDATORY to set New Year’s Resolutions every year. Why?

Well, for anybody reading this who has ever been to a Tony Robbins event, you will know that when you leave those few days with Tony, you are perhaps the most motivated a person is likely to ever be. If you haven’t ever been to one of his events, I highly recommend it!

I went to Tony’s Unleash The Power Within event in Sydney a few years ago, and I remember after those 4 days, I came back and I got more done, was more productive, and was getting more compliments from people about my positive energy, than I had ever had before.

“For three months, I was literally on FIRE!”

There were of course the critics about Tony’s events, saying that it doesn’t last and it’s just hype… but who cares, right?!

They are of course correct, and that level of motivation is incredibly hard to maintain, but for 3 months after the event, I was getting things done…

… and this is why I think it’s important to make New Year’s Resolutions each year.

You may not keep them. You may fall short. You may even cheat every now and then, but if each year you make a commitment to create some positive changes in your life, and you do so for even a short period of time, then that is better than not doing it at all.

Much like my Tony Robbins experience, you may only maintain a certain level of motivation for a few months, but for those 3 months, you will make a positive impact in your life and you may get some long lasting changes that will set you up for a life time.

So my advice is this… don’t listen to those who say that New Years’s resolutions are a waste of time. Don’t listen to those who tell you that you’re probably just going to break them anyways.

Take the time to create your New Year’s resolutions and do your utmost to stick to them. Every great journey starts with the first step, and this could be your first step on your great journey.

Be awesome,