A few months ago, I did an episode on my Podcast asking the questions ‘Is email dead?
‘It’s now a few months on, and a few people have been asking me if I still feel the same way. My answer…
Well… I still feel the same way as I did back then, but what does that mean?
Email used to be the go to for marketing. It used to be the thing all marketers told you to do… ‘build your list’.
The thing is though, that since email first came onto the marketing scene around 20 years ago, there have also been some massive changes to marketing.
We said hello to Facebook, Instagram, LinkedIn, Snapchat, Blogging, Podcasting, Bots… and so many more things.
With all this noise, email has now become ‘A’ thing, but not ‘THE’ thing marketers use to market their business…
… and more than that, is that in terms of conversion, it actually ranks pretty low these days for B2C (Business 2 Consumer). Dont get me wrong, I love email for B2B (Business 2 Business), but since almost all of my audience are entrepreneurs marketing to consumers…
… the fact remains that email really is pretty much dead!
Some people might read this and say that that’s not true and they get a good result from email, but lets look at it when we compare it to other strategies.
Below is an image of one single Bot post that I posted from one of my Inner Circle’s Bot accounts, last Friday.
This one single Bot got 131 Bookings at an average sale of $200!
That’s $26,200 in sales from a single Bot! You can also do the same with Facebook Ads! I showed a video on my page recently where I got 249 Clients in 18 Days.
YES, email is free, but so too are Bots! Yes, Facebook costs money, but the return can be massive!
Im not saying that email is completely dead, but when you compare it to other platforms these days, the conversion simply isnt there that you can get from other platforms…
…ESPECIALLY when you consider the time it takes a small business owner to create email content!
Has my opinion changed on email, maybe. It’s not dead, but definitely an expiring option for business owners who market direct to consumers.
P.S If you want to learn new marketing strategies, exactly like the ones above, then make sure you’ve got your ticket to the Salon Growth Seminars! To get your tickets, click here NOW. Ill see you there!