Ok, Is Email Really, REALLY Dead?…

A few months ago, I did an episode on my Podcast asking the questions ‘Is email dead?

It’s now a few months on, and a few people have been asking me if I still feel the same way. My answer…

Well… I still feel the same way as I did back then, but what does that mean?

Email used to be the go to for marketing. It used to be the thing all marketers told you to do… ‘build your list’.

The thing is though, that since email first came onto the marketing scene around 20 years ago, there have also been some massive changes to marketing.

We said hello to Facebook, Instagram, LinkedIn, Snapchat, Blogging, Podcasting, Bots… and so many more things.

 

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With all this noise, email has now become ‘A’ thing, but not THE’ thing marketers use to market their business…

… and more than that, is that in terms of conversion, it actually ranks pretty low these days for B2C (Business 2 Consumer). Dont get me wrong, I love email for B2B (Business 2 Business), but since almost all of my audience are entrepreneurs marketing to consumers…

… the fact remains that email really is pretty much dead! 

Some people might read this and say that that’s not true and they get a good result from email, but lets look at it when we compare it to other strategies.

Below is an image of one single Bot post that I posted from one of my Inner Circle’s Bot accounts, last Friday.

 

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The result?

This one single Bot got 131 Bookings at an average sale of $200! 

That’s $26,200 in sales from a single Bot! You can also do the same with Facebook Ads! I showed a video on my page recently where I got 249 Clients in 18 Days.

YES, email is free, but so too are Bots! Yes, Facebook costs money, but the return can be massive! 

Im not saying that email is completely dead, but when you compare it to other platforms these days, the conversion simply isnt there that you can get from other platforms…

ESPECIALLY when you consider the time it takes a small business owner to create email content!

Has my opinion changed on email, maybe. It’s not dead, but definitely an expiring option for business owners who market direct to consumers.

Be awesome,

Billy.

P.S If you want to learn new marketing strategies, exactly like the ones above, then make sure you’ve got your ticket to the Salon Growth Seminars!  To get your tickets, click here NOW. Ill see you there!

9 Reasons To NOT Attend The Salon Growth Seminars

Our Melbourne Salon Growth Seminar is nearly now SOLD OUT, and the other locations are selling fast too…

Aaaand I know what you’re thinking – that’s great Billy, but these events might not be for me!

Well below, Ive listed the top reasons for you to NOT attend. See if this helps you out…

  1. I Can’t Afford It – Ok, this one is an easy one. You’ve got to find a way to afford it! The difference between successful and unsuccessful people, is that unsuccessful people say ‘I can’t afford it’, and successful people say ‘How can I afford it?’ Tickets are only $99, so find a way to make it there. The small $99 investment, will pay for itself a hundred times over! I guarantee it! If you gave me $99 and I promised to give you thousands of dollars back, would you take it? Of course you would, so find a way to MAKE IT HAPPEN! 
  2. It Won’t Suit My Business – The strategies that Im going to be taking you through, are the same ones I use for home salons and for million dollar salons. They are for Hair Salons and for Day Spas. They are for Barbershops and for Skin Clinics. Whatever your model, I have used these strategies to grow many businesses just like yours. You wont know though, unless you attend! 
  3. I’m Already Busy Enough – There is no such thing as already busy enough. Businesses who say that, are usually businesses that are out of business in a few years! It’s easy to ride the wave when it’s high, but you also need to protect your business when the tide eventually goes out…and it will. That’s what you will learn at the event!
  4. I’m Not A Big Salon – Much like the different business models, these strategies also work whether you are a massive salon with 12 rooms, or a small salon with one room. Marketing is marketing, and business  strategy is business strategy. It doesn’t matter what the size of the business or how much you currently turn over, the strategies you will learn, will be able to be implemented in your business to GROW! 
  5. I Can’t Get A Day Off – There’s 365 days in the year, and you just need to find one. If it’s a priority, then you’ll find a way. If it’s not then you won’t. Trust me, you will be grateful once you’re there and you are filling your mind with tonnes of awesome strategies to massively grow your business! Regret is a terrible thing, and I dont want you to regret not attending this once a year event!
  6. I’m A Sole Operator, I Don’t Have Staff – Look, unless you want to spend the rest of your life chained to your business, never able to go away, always having to be at work; then one day you will need staff! To get to that point, you need to GROW. You will learn how to do exactly that at this event!
  7. I Have Kids To Look After – The events arent until September, so youve got plenty of time to find someone you can trust. Friends, family, your neighbours…. just find someone and make it a priority to be at this event!

  8. I Already Know This Stuff – On the day, I’m going to be covering content from Psychology to Social Media. From Bots to Memberships… PLUS so much more! Whatever you know, and whatever your level of sophistication, I can promise you that you are still going to learn a tonne of new and awesome content! Don’t take my word for it though. Watch the video at the bottom to see for yourself what others think!
  9. My Dog Will Be Sick That Day – Plan ahead… or bring them with you! Whatever it takes, make sure you’re at this event!

If your now convinced and you’re ready to get your ticket, then click here now before the tickets are all gone…

If for some crazy reason, you’re still not convinced, then watch the video below and then get your tickets!

Be awesome and I’ll see you at the Event!

Billy.

P.S Did I mention that Melbourne is almost SOLD OUT! Click here to get your Tickets now! 

How I Got 249 New Clients For One Salon In 18 Days

Every business needs two types of marketing – Client Nurture Marketing, or in other words, marketing to your existing database…

… and marketing to new Clients! 

Most salons are good at marketing to existing Clients, but they struggle getting new people in the door to fill the rooms!

The thing is, most people are so jaded by businesses and salons these days, and it takes a lot for someone to trust you on what you say!

It seems that now there are only 3 ways to overcome this. You can:

  1. Provide tonnes of social proof (testimonials and referrals)
  2. Be insanely good at writing ads or;
  3. Provide a low barrier to entry (LBT) offer that allows new clients to dip their toes in the water, and see for themselves how good you are, without a massive commitment.

I teach my Inner Circle Clients to always look at LBT’s around the $20 – $40 mark, and make sure that the service you offer, is something they’re going to remember and come back for.

It’s not a bad thing to use an LBT to get people in…

It IS a bad thing to constantly discount in order to keep people coming back.

Will you get bargain hunters from this strategy?…. Sure, you’ll get a couple.

But you will also get a tonne of great new clients that will keep your salon full, pumping… and the cash register ringing! 

Check out this video showing how I used this strategy to get 249 New Clients in only 18 days for one Salon!

Be awesome.

Billy.