We’re half way there!
As you know by now, Im giving you 12 days of Salon Growth Tips to celebrate the launch of our Salon Growth Seminar tickets…. and this is number 6!
These short tips are designed to help you grow your business and help you to succeed!
In 2010, I had been in business around two years. A few years earlier this thing had come out called ‘Facebook‘…. I know Im showing my age a bit!
I remember signing up for the first time in 2009 and was amazed that I had people on there that I knew and could connect with. Even people I hadn’t spoken to or seen in years!
In early 2010, there was all this buzz about how businesses could now create a Facebook account and you could market your business for FREE on there. All you needed to do was get people to follow you. Seemed simple enough.
You would simply ask people to follow your business, provide value and you could eventually turn all your new followers into customers!!
The more I got into it, the more I saw what other businesses were doing with it. One business even had a welcome message that came up on the screen when people first ‘liked‘ the page.
I thought that was pretty cool, so I decided I wanted to do it too. I looked up how to do it, and turns out I had to code it…
…There was an option to write the code into Facebook and sure enough, I learnt how to do it and create this snazzy welcome page… well, snazzy at the time!
It’s now 8 years on and things have changed dramatically. We now have Instagram, Snapchat, LinkedIn, Twitter, Pinterest, Google Plus and many, many more online platforms.
Even though things have changed, the basic principal still remains the same …. get people to follow you, provide value and they will eventually become a customer!
You no longer need to learn coding to make changes on Facebook, and all of the innovation has just made online marketing so much easier…
…The thing is though, that there’s just so many more platforms than just Facebook now, and the audience has been diluted on each one.
For this reason and this reason alone, you simply cannot have a social strategy that relies on 1 or 2 platforms with one or two posts per day.
Doing this is like making a drop in the ocean…and with new algorithm changes across multiple platforms, it’s becoming even harder to be seen.
This is why you must diversify your social strategy, and you must compete on every platform – yep, even if you don’t want to. THIS IS BUSINESS IN 2018!
So here’s the minimum that you need to post on and update regularly:
1. Facebook Page
2. Facebook Group
3. Facebook Live
4. Facebook Story
5. Instagram Page
7. Instagram Live
8. Instagram Story
9. LinkedIn Personal
10. LinkedIn Business
12. Google Plus Business
13. Pinterest Business
These 16 platforms are the ESSENTIALS you need, in order to stay ahead of the game, grow your business, and remain top-of-mind with your Clients.
I know it sounds overwhelming, but in business, you must be willing to do the hard things to make it work. Online marketing is not going away, so you need to accept that it’s here to stay and embrace it!
I promise you’ll have fun and it will be easier once you get into a flow and learn how to cross-post across many of these platforms all in one hit.
A bit of a long one today, but I hope youre now determined to reassess your social strategy and really get the attention of your potential and current customers. Watch out for Tip number 7 tomorrow!
P.S If you’re thinking about heading to one of the Salon Growth Seminar events, I’m going to send you a Testimonial a day to, to see what others are saying!
P.P.S Theres only a very limited time left for the Buy 1 Get 1 FREE Tickets! Make sure you get yours NOW!
Day #6: Feriel Ali – The Verve Lounge
Get your tickets ASAP here: https://salongrowthseminar.com