So as most of you know, I did a few Facebook page takeovers for some Salon Owners late last year.

Even though the event is over now, some of the Salons wanted me to stay on as an admin of their Facebook page, so I could help out every now and then. Which, of course, I’m happy to do!

The other day I saw on one of their pages, that a Client was trying to make a booking on her page. Good news! 

Information went back and forth, but eventually though, it got left with the Client saying ‘Ok, no worries, I’ll get back to you when I have all my ducks in a row.’

I really don’t like that saying. I mean for starters, I know what it means, but I’m not entirely sure where it comes from?

The main reason I dislike it though is because it’s nothing more than a delay tactic, and in business it’s as good as an ‘I’ll think about it’.

Even worse than a customer saying it, is when a business owner says it.

The thing about a lot of business owners, is that they’re too scared to make decisions!

Everything has to be perfect before they execute and make it happen… all their ducks need to be in a row.

The massive problem with this though is that, if you wait long enough, the opportunity will pass you by.

I hear it all the time when I speak to Salon and business owners, that they’re just not ready yet. They wait and wait and wait….

…and then wait some more, and then finally they go to execute, but it doesn’t work.

The reason it doesn’t work is that the timing is now off. They’ve missed the opportunity. 

In business, it’s important to not overthink things and don’t wait until the time is perfect. The time will never be perfect, you’ve just got to commit and make it happen.

Richard Branson famously said that ‘An entrepreneur is someone who jumps off a cliff and builds a plane on the way down‘, and I couldn’t agree more.

So today, take stock of the things in your business that you’re holding off on pulling the trigger on.

What are the things that you are waiting until the ‘right time’?

Whatever they are, whatever you’re procrastinating on, whatever you have been putting off until ‘all your ducks are in a row‘, pull the trigger today!

Jump off the cliff and then build the plane on the way down. Sure you may fail sometimes, but your successes will be far more frequent when you commit to taking action over delay.

Stay awesome.

Billy ‘your co-pilot’ Rickman.

P.S If you haven’t yet taken action on watching my latest FREE video, then grab yourself a cup of coffee or whatever is your choice, sit down in a quiet space & give yourself the gift of 15 uninterrupted & undistracted minutes to watch this.  👍

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Don’t wait for the perfect time to take 15 minutes. Find the time and click here now to watch the video! It’s only 15 minutes, and I promise you, it’s totally worth it!


  1. Couldn’t agree more. If I had of waited for everything to be perfect I would never have started my company or started formulating cosmetics. You just do it. You just start. Nothing is ever perfect but it is as perfect as you can do for the time being.

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