What Does It Mean To Be An Entrepreneur?

So the other night, I was staying back in the office because I had this new sales funnel I was building and really wanted to get it done.

You know those projects, where you say to yourself ‘oh this will only take a few hours’ and then next minute, it’s 1am and you’re still not finished!?

Well, that was me on Tuesday night.

It’s kinda like when you think painting your house will be a really good idea, because you picture how good it will look once you’re done, but then you’re 5 hours in and all you’ve done is the cutting-in for two rooms!!

So that was me doing this new funnel, and I’m kinda glad I stopped at 1am, because when I picked up where I left off yesterday, it still took me until last night to get it finished.

It looks awesome though and I’m super happy with how it turned out!

It did get me thinking though about why I do what I do? What sort of sane person would stay in the office every night until 9 or 10pm and sometimes much later?

Get up the next morning at 5am and do it all over again!

Well, the truth is that no sane person would do it. I mean, no rational person would do this day in, day out – sometimes with pressure that is incomprehensible to most.


The thing is though, that whilst I do this regularly, I’m not alone at all.

Entrepreneurs and business all over the world are right alongside me working long and often times, unrewarding hours, for no other reason than because they love what they do and they refuse to give up on their dreams.

I made a Facebook Live video at 12:30am when I left the office and although I was in the CBD of the Gold Coast, there was nobody around.

It was silent.

That’s because business ownership and entrepreneurs are a limited few. Most sane people are in bed fast asleep, whilst we’re working on our craft and building our business.

That’s what Entrepreneurship means and only an Entrepreneur will know the sacrifices they have to make everyday to be successful.

So this is a shout out to all my fellow early risers and late nighters. Keep hustling and never give up on your dreams.

If you want 2018 to be your best year yet, then check out my Webinar on how I earned $25,000 per month in Salon Memberships.

I’ve got a 3 hour version of the Webinar here for only $47 (Only 3 days left), which goes into the really specific and tiny details of a successful program or…

…you can watch the hour long version for free by clicking here.

Stay awesome!

Billy ‘livin’ the dream’ Rickman.

Why I Both, Love and Hate My Brain!

Lately I’ve been working a lot of hours…now I mean a LOT of hours!

Im not after anybody’s sympathy though and nor do I deserve any. I guess it’s just like my National Sales Manager, Whitney says, whenever she hears me whinge about working long hours…

Ah well Bill, that’s CEO life!

It’s true. It is CEO life and it does require me to work long hours, but you know what? I wouldn’t have it any other way. I love what I do! 

Yesterday though, I just had one of those days. You know those days where you feel like a build up of late nights, long hours, a lot of pressure etc. just hits you square in the face and knocks you out for the count!?

That was yesterday for me.

By the time 3pm hit, I was literally struggling to keep my eyes open at my desk.

I powered on through and still got heaps done and then finally stumbled through the door at 7:30pm.

‘Alright’ I thought. I’m home early tonight, so I’m going early to bed and get a good night’s sleep.

I couldn’t believe it. I was in bed by 8:30pm, which for me is crazy early. I put the AC on high because I always sleep better in the cold and I was ready for the best night’s sleep every!

After all, I’d been waiting since about lunchtime for this moment.

But then I soon realised that my brain wasn’t exactly thinking along the same lines as my body.

My brain decided that this was the perfect time to wake up, have a thousand ideas, trigger some adrenalin to be released and start to get excited about some of the things I’ve got in the pipeline.


My brain was not co-operating and wouldn’t you know it, I roll over to check the time and it’s now 12:30am! Ugh!! 

This is the love/hate relationship I have with brain, because I love it for it’s ideas and creativity and problem solving, but often times it keeps me awake at the times when I need it to rest.

I’ve tried meditation, breathing exercises, early dinners…you name it, but my brain just prefers to perk up at night.

I guess that’s just the way I am and I hear a lot of entrepreneurs who are the same. They do their best work at night.

Despite my frustrations, I wouldn’t change it because some of the ideas I’ve had at night, have turned into million dollar strategies and so I always remember to be grateful, even in times of frustration when Im super tired!

Despite my lack of sleep last night, I’m really excited today though because it’s new website day today and this morning I’m heading up to our web developers office to get a handover on the new site.

I can’t wait for this bad boy to go live as it’s got so many cool features that our old website just doesn’t deliver.

It’s also Black Friday today in the US, so in the spirit of today, I’ve also massively reduced both my Online Facebook Messenger Course and my 3 Hour Online Workshop on Salon Memberships. 

Both of these have been massively reduced between now and Monday to only $47, so if you’re the sort of business owner who is looking for real success in 2018, do yourself a favour and take action right now to get one, or both of these.

Click on either one of the courses below to get instant access!

1. Facebook Messenger Marketing for Hair and Beauty Industry

2. 100 Salon Members in Only 30 Days! – 3 Hour Online Workshop 

Have an awesome Friday and I hope you get some good sleep on the weekend!


No Dancing… On The Dance Floor!

Last night I got to celebrate my baby sister, Georgia’s 22nd birthday with my family and some old family friends at a beautiful restaurant on the Gold Coast.

This is kind of a big deal since she has been away in Canberra for years and then last year she spent her 21st in New York (sooo jealous!).

So this is the first time I got to celebrate her birthday with her in ages and it was an AWESOME night.

Food was amazing, company was great and the staff were super friendly!

A peculiar thing happened though half way through the night when a couple asked the staff if the kids (well, only two of them, my son ‘Jacka’ and my gorgeous niece Milli) could stop dancing on the dance floor.

Now I get it if the kids are jumping around and making tonnes of noise, but to be honest, they were just standing on the dance floor watching the two man band, who were rocking it with about 50 instruments…. including the Jazz Flute! (which totally reminded me of that scene in Anchorman!)

So of course, the staff asked them to go and sit down and I’m not begrudging them for it, as they were awesome all night and super friendly.

It did get me thinking though… why have a dance floor if people can’t dance on it? 

It also got me thinking that there are salon owners who are doing this in their own salons every single day.

They have dance floors (treatment rooms or chairs) that aren’t being used for dancing (treatments).

I speak to so many salon owners who have vacant rooms and empty chairs in their Salons.

Every day, they are just collecting dust or being used as storage rooms, instead of having clients fill them and make money for the Salon.

I remind my Franchisees all the time that their rent is calculated on a per square metre basis…

…This means that you need to make sure you have every single square metre working for you and making you money.

Take the time today to look at those areas in your Salon that are just dead space and see how you can turn them into spaces that generate revenue.

Maximise every single metre you have, but especially make sure you are filling every treatment room and chair you have!

One of the best ways I know of to ensure you have full books every month and you don’t have empty spaces, is with a membership program! 

A Membership Program gives you certainty with booking numbers, certainty with revenue, it takes the stress out of the business and makes sure your rooms are filled every month!

This is what I did in my franchise and we now have thousands of members that are guaranteed to visit our stores every month!

This keeps our rooms full and makes sure that we don’t have wasted space that is collecting dust instead of making money!

This Monday, Im hosting a 3 – 4 hour online workshop on this very topic. Im going to teach Salon Owners (both hair and beauty) EXACTLY how I set this up in my Salons and how you can do the exact same thing in yours.

This is going to be a detailed webinar and a step by step guide, so you can learn everything I know on this subject – which is a lot now!

If you want to know more click here and check out the short video I made to explain how it all works.

If you’re struggling for clients or you have empty space in your salon, then this is a MUST for you!

Until next time, keep dancing!


P.S Below is my beautiful Sis Georgia and the two trouble making dancers, Milli and Jack!


80% Of Salons Won’t Last 5 Years…

The other day, I was on a bit of a long road trip and I decided to listen to another one of my favourite podcasters.

I’m always looking for new inspiration and new ideas, so it’s important to me that I use my car time for my personal development.

Now I have to admit, that I do have a weakness for YouTube, so sometimes I struggle with the urge to listen to funny YouTube clips (of course only listening and not watching), and on this day I managed fight the urge!

So by this stage, I’m settling in and one of the topics he started talking about really resonated with me…

What was it? Stop dabbling! 

As he went on talking about it, it made so much sense to me. So many of us – myself included – what do we do is…. we start something, give it a few weeks, doesn’t work, so then we give up on it.

This goes for the gym, diets, new relationships and also with our professional lives.

I mean, how many times have you started a new marketing project or tried a new sales strategy, been super excited at the start, but then 3 weeks later, it’s been metaphorically tossed in the trash.

I am 100% guilty of this and when I was listening to this podcast, I was thinking to myself ‘Billy, imagine where you would be now if you just stuck the course on ……….‘, whatever that was.

Imagine I didnt give up on that thing after a couple of weeks or months because I didnt get the results straight away!

I actually think this is the reason why 80% of hair and beauty salons won’t last 5 years. It’s probably why only 5% will last 10 years.


It’s crazy I know, but those stats aren’t made up…

I think that most business owners dabble too much and they never immerse themselves or put enough effort and persistence into mastering skills in their business – and I’m not talking about technical skills like beauty treatments or hair treatments.

So my new commitment to myself is to stop being a dabbler and to totally immerse myself into the areas of my business I need to. My marketing, my sales, my financials…

I’m going to commit to staying the course until I become a master! 

Apart from persistence, there is one other quality I have found that is absolutely essential if you want to become one of the few that last 5 or 10+ years in business.

Want to know what that is? Click here. 

Have an awesome day!

Billy ‘no longer a dabbler‘ Rickman

This Blog Post May Change Your Life!

Today may just be the day that changes your life! Are you ready for that?

I mean seriously, it could completely change your life!

So let me ask you this. Would you pay $97 to learn how to generate $10,000 worth of Salon Members in a month? Every month?

How much more would you achieve in your Salon, in your professional career, if you could get a guaranteed $10,000 every single month in Memberships alone?

This morning I launched my brand new online workshop and I am super pumped to be giving this to you!

In this priceless online workshop, you’ll get to personally spend a few hours with me, where I will take you through a simple process that will show you how to create and successfully launch your very own Membership program PLUS how to sign up $10,000 worth of Salon Members in your first month!

As the creator of ZestClub – Now the most successful Salon Membership Program in Australia and New Zealand –  I know what I’m talking about in this area, and I want to share it all with you!

This is how the online presentation works…

Step 1: Click the link and put in your credit/debit card details now to reserve your spot.

Step 2: You attend the in depth online workshop with me taking you through each one of the steps in detail to get $10,000 worth of Salon Members

Step 3: At the end of the workshop, if you haven’t learned how to sign up $10,000 worth of Salon Members in a month, then you just email us at our private email (which we’ll reveal on the webinar) before midnight on the day of the webinar, and you won’t have to pay a cent.

When you do learn how to sign up $10,000 worth of Salon Members in a month, then just do nothing, and after the webinar, we’ll bill you a one time payment of just $97.

Spots are going to fill up FAST for this, so as a loyal subscriber I wanted to offer it to you first.

Simply click here now to book your spot, and as I said, if you don’t like it, then let me know and you don’t pay a cent!

I can’t wait to present this to you. 

Keep being awesome!

Billy Rickman

Having A Bad Day?

Happy Friday!

I wanted to talk today about not getting down when you have a bad day.

I know that’s easier said than done, but there’s often times when we have such a bad day, when a series of events happens where you just think, “How can I possibly recover from this?

That day for me was Monday this week. Monday this week was the day from hell for me.

As most of you know, I’ve got an online course going on at the moment for Facebook Messenger, and on Monday morning, I was bombarded with some students, saying that they couldn’t log in.

When I went and tried to log in myself, I couldn’t find my site! You could imagine my panic!

I.T eventually worked on it through the day and after a few hours, they got it sorted.

Shortly after, I then had a major supply deal that we’ve been working on for weeks, and weeks, which was worth a lot, fell through for reasons really that were … well, it could have been resolved, but it ended up falling through anyway.

That afternoon, I decided to upgrade my Mac, and when it tried to upgrade, the installation stalled and when I tried to reboot, I lost everything.

A big lesson for me was that I really need to backup a lot more frequently. 

I was trying to resolve all of these issues, trying to do a thousand other things as well, and I had completely lost all my computer access.

I went to use my old backup, and because my Mac is new, it doesn’t have a normal USB plugin. So I then had to go to JB Hi-Fi, get a USB adapter and by the time I got this and I started to back up, it was going to be five or six hours before my computer came back online! 

I had lost a whole day of work and had also had every other thing imaginable go wrong.


Then, that same night, I had a call from one of my Franchisees who needed some counselling on a few thing. It wasn’t a nice conversation, but we ended up having a positive outcome.

Upon reflection, I think about these things, and I think back to when I first started doing business. Any one of these things probably from losing my computer, losing my online course access, not getting my list done etc… it would just drive my mental state down, and down, and down.

I would spiral further down and become defeated and almost paralyzed in my actions. I would just stop doing anything, and I’d give permission for myself to go home, drink wine, and put on my favourite TV series, almost indulging myself in this moment of weakness.

Over time though, I’ve learned to deal with these sorts of things much better, and so that night, when I left my office, I put on my favourite podcast on my way home.

I refocused!

When I got home, I didn’t have my computer because I had to start to reboot and recover all my laptop items, however whilst I was doing that, I just got my pen and paper out, started writing down solutions for all of these challenges, and then an amazing thing happened.

This video that I had posted earlier that morning on my Billy Rickman Professional page about re-booking, went berserk.

I think now, I’ve got about close to seven and a half thousand views and it’s been shared over 50 times!

There were all these people commenting on the video saying how great it was and how much it helped them. People talking to each other in the comments with their friends saying, “We need to do this in our salon.

My page likes blew up also! 

I’ve only just started working on my Billy Rickman Professional page, and it’s gone from around 180 to close to 600 page likes just this week! In a few years time, I’ll probably look back in this and go, “Well, that was pretty low,” but for me, right now, as I’m starting out on this different side of my business, it was all pretty exciting stuff!

My week was just getting better, and better, and better.

On Tuesday, which was the day after the Monday from hell, I had a strategy meeting with my senior team members at head office, and we went through our plan for 2018.

Marketing, sales, everything you can possibly imagine in terms of a strategy session, and I felt so much better from that.

Tuesday just kept getting better. I started to get these emails from random people saying they love what we’re doing, can they come and work for us in our offices with our sales, and marketing, and coaching teams.

I had some messages from random people in Sydney and Melbourne asking me to come down and do a sales seminar for them and their teams.

Then, as the week is ending now, I’ve looked at my Marketing Messenger course, and I’ve signed up close to 50 new students this week!

What started as a really, really terrible week, and Monday was just going from bad to worse; by the end of the day, in the flip of a switch, it just got better, and it continued to get better.

My message today is simple. If you’re having a bad day or you feel like there’s just been a series of events where the universe is against you and sales haven’t been good, or your staff have just turned on you and they’re not doing well, or perhaps a new competitor just opened up down the road and they’re stealing all your clients.

Maybe you might even have personal situations that are happening to you right now that are affecting you professionally in your decision-making.

I just really want to send this message to let you know that it can change overnight.

I know the metaphor about the gym has been used by other people before, but it really is true. You must try to build that muscle inside your mind.

The more you train your mental strength, the more you resist, and the more you push through those times when you can’t get that final rep out, but you push through… that’s when you tear your muscle, and that’s when you really start to grow that muscle.

In this case, thats when you build your mental strength.

If you’re having those moments right now, or you’ve had those moments in the past, or when you have those moments in the future, (which is inevitable in business), don’t fall into the trap of just feeling defeated.

Don’t become paralyzed. Don’t fall into inaction. Work through it, push through, and just know that your greatness and your success can be just around the corner, and you in fact can turn it around in one night.

Just keep pushing through it, and you will come to the end soon enough, and you will be a stronger, better business owner and entrepreneur because of it.

What started out to be pretty crappy week for me, turned into an incredible week for me.

2018 is looking hugely exciting with the launch of our Inner Circle Coaching and continuing on with some new online courses for Salon Owners.

We’re just about to open up a new window for our Buying Group as well, so we’ve got so many exciting things happening.

That’s what I really needed to focus on rather than being defeated in the moments of Monday. Instead, I needed to keep focused on the excitement for what is to come and thats what you need to do too.

If you’re going through this, reset your thinking. Know that it can be better, know that you can be better, but the only thing that will make it better is to take action and find solutions to whatever it is that is bringing you down right now.

If you’re interested in going our Inner Circle coaching, you can register your expression of interest by clicking here. This will only be limited to a select few Salons, so make sure you express your interest quickly to be sure you don’t miss out.

Keep being awesome!

Billy Rickman

All I Want For Christmas… Is Better Organisation!

The other day, my Wife Ash ‘allegedly said to me “Don’t let Jack go into the walk-in-robe ok? His Christmas presents are in there.

I say ‘allegedly’ because I don’t actually remember her saying it, buuut given that I’m like most men in the world and admit to not being the best at paying attention to things, I’m guessing she probably did.

Anyways, what happens not two minutes later?

Daddy, is this remote control car and Catboy costume for me?” – as Jack holds them up in the air!

Uh-Oh. I’m sure you can imagine the conversation that happened next.

It turns out though that Jack’s already-prepared Christmas presents (bought 8 weeks before Christmas) are not isolated.

In fact my wife has done most of the Christmas shopping already and is totally prepared for everything Christmas.

On top of this, I even received a text message from my sister today telling me about the presents she had bought for each person too.

No matter how many times I tell myself that I’m going to get organised this Christmas, every year I’m still that guy walking around the shopping centre on Christmas Eve trying to frantically cross people off my list!

Men really aren’t like Women at all!



This got me thinking in my business, that rather than do a massive push for Christmas sales closer to Christmas, perhaps I should do it earlier and take advantage of all these well prepared and thoroughly organised women.

To do this, we have organised a two day Pre-Christmas Sale – but this year it’s going to be massive!

Why do I say this? Well at the start of December, not only do we have our Christmas promos being launched, but we also have the launch of ZipPay across our Franchise AND our brand new website, fully loaded with an online Gift Card and product store!

To make sure I absolutely maximise this opportunity, I’ve implemented two marketing strategies for the two day sale, which I’ll keep you updated on.

Firstly, we’ve opened it up for two days only, creating scarcity and urgency.

Secondly, I’ve used our Facebook Messenger Bot to recruit registrations for the event so that we can send a massive broadcast to these people thirty minutes before it starts.

So far after two days, our Bot’s worked hard to get over 200 registrations, but I’m hoping to get over 1,000 before the registration date.

I mean, can you imagine that?

A thousand people getting a Facebook Messenger Message all at once, who have already been qualified as interested parties, and then a button to send them directly to our online store from their mobile or PC!

I’m super pumped for this and I can’t wait to see how this rolls out.

If you want to see our pre-registration in action, click here.

I would highly recommend you do this for your business too and put your bots to work to recruit and qualify your Clients for your Christmas promos.

If you don’t know how, join my online course for only $97 and you can learn. It’s so easy once you know how.

You can join today by going here. 

Be awesome!

Billy Rickman


A Machete Accident!

Last Sunday, we met up with some friends of ours for a mid-morning breakfast at Palm Beach on the sunny Gold Coast (don’t hate me just because we get perfect weather all year round).
Upon getting there, I could see my friend Tim was in some discomfort, with his arm all plastered and covered in some fresh white bandages.
Little quirk that I was to learn about Tim was that one of his favourite things to do is to buy a whole coconut from the shops and then bring it home to drink the water and then eat the fresh white flesh inside.
According to Tim, this is livin’.
Apparently however, the night before we met for breakfast, Tim was in his element cutting up one of his coconuts, when the machete slipped and cut right through his arm into his bone.
Like most of us, when you get to Emergency with a knife stuck in your bone, you probably expect to get seen to pretty quick.
Nope, not for Tim. Apart from doing some basic dressing, he was there for hours before they saw him and finally bandaged him up and sent on his way.
Luckily, Tim’s survived and he’s on his way with full recovery now, but why do I tell you this?
Because things like this happen all the time. There are always things happening in people’s lives that are unexpected and you have to make sure you’re always prepared in case something unexpected does happen.
This is even more the case if you’re self employed and a small business owner.
Luckily these days, we’re living in this golden era of entrepreneurship, where we can schedule months in advance and automate a whole heaps of processes in our business.
I did this with my social media by introducing Facebook bots (basically online robots) to run it for me. I set those bad boys up and now they work for me and my salons 24/7 to get bookings and sales by interacting with Clients.
So even if something were to happen, I know my bots have got my back and my Clients wouldn’t be wondering what the hell happened to me?
If you want to know how I did it, you can click here and watch this small video.
I forget who said it, but someone wise once said “You need to fix the leaky roof before it starts raining.” 
This is what I did with my bots and you can do it too to protect your business in case of something happening….touch wood! 
Oh, and I almost forgot to tell you, if you watch the video and want to sign up for the course, use the coupon code ‘BUYING GROUP‘ and get a $100 discount!
Okay, Im off to wrap myself in bubble wrap all weekend! haha
Stay awesome!
Billy Rickman
P.S Tim finally got his coconut open!

Can You Spell Pig?

“Can you spell Pig?”

This is pretty much my night times now as my 4 year old son Jack is learning to spell.
After nights of mastering the big words ‘dog’, ‘cat’ and ‘ant’, he is now moving up to ‘pig’ and ‘cow‘ and ‘hump‘.
He’s proud as punch as he rattles off letter by letter, but does this strange (but uber cute) thing where he covers his mouth when he sounds out the letters.
I think he thinks, I will say he’s cheating or something if I catch him out. This kid makes me laugh so much!!
I have to say, Im pretty damn excited watching ‘Jacka’ grow up. He’s learning so many new things, so quickly and it’s hard to imagine doing that as an adult!
That’s the beauty of kids, they keep you young and they teach you that sometimes your  limits are only the ones you set in your own mind.
Jack constantly reminds me to have fun, laugh a lot, smell the flowers, love with all my heart and he reminds daily to never stop learning!
That’s what I did recently when I immersed myself into the world of Bots (Internet Robots) and found out how I could completely automate my online marketing so I could continuously get bookings and sales, all day everyday without me having to be there! 
With my lack of time as a parent, husband, several businesses and another baby on the way, this simple tool has given me back hours and hours of my week, but interestingly has increased bookings and sales at the same time.
I made a short video about this yesterday on my Facebook page. You can check it out by clicking here.
Okay, I’m off to do some more spelling.
Stay awesome,
Billy Rickman
P.S When you head to watch the video, don’t forget to like me on Facebook!

Get Serious Results With Your Facebook Ads

Recently I did an online survey of Salon Owners and one of the questions was “What is the most powerful tool for Salon Marketing?”

Overwhelmingly, the answer came back as “Facebook!”

It got me thinking though… if Facebook is recognised by almost everybody in the hair and beauty industry as the most important, why are so few salons getting real client engagement and bookings from their Facebook ads?

After taking a bit of a look around, I could see the answer.

Because not many Salon’s are doing it right.


Regular Facebook posts are one thing, and they’re great to keep people engaged and keep your brand in the front of mind for your clients, but how many bookings are you regularly getting from them?

After being extremely privileged and lucky to be trained and mentored by some of the best Facebook gurus in the industry, I wanted to give back and help other Salon owners out.

I created a short 30 minute video, specifically designed for Salon owners, to show you how to correctly setup your Facebook ads and start to see some serious results with your bookings and sales!

You can watch the video for FREE on my Facebook page by clicking here.

Enjoy and be awesome!

Billy Rickman